Joey Bina
Creative Director | Emmy-Winning Cinematic Storyteller | End-to-End Video Production Lead | Brand, Campaign & Media Content
- Role
- Influencer at TikTok
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Joey Bina
I’m a Creative Director, photographer, and cinematic storyteller with 13+ years of experience creating work across media, politics, and branded content.I started in photography in 2012 and expanded into video in 2016, building a foundation in visual storytelling that carries through everything I create today.My work has taken me from the set of Jimmy Kimmel Live to Capitol Hill, where I made history as the first digital storyteller for the U.S. House of Representatives, leading content focused on clear, impactful communication.I hold a Master’s degree in Communication from Loyola University Chicago with an emphasis in Digital Media and Storytelling.I work across the full creative process. From concept and direction through shooting and editing, allowing me to move quickly while maintaining a strong, cohesive vision.I’m an Emmy-winning documentary filmmaker, a SAG-AFTRA actor, and a creator with an audience of 65K+ on TikTok.I care about making work that feels real, looks cinematic, and actually connects with people. CORE COMPETENCIES• Video Production-short and long-form content• Camera Operation (Lighting, audio recording, studio, and field production)• Adobe Creative Suite (Premiere Pro, After Effects, Audition, Photoshop, Illustrator, Lightroom, Express)• Motion Graphics• Color Grading (Adobe, DaVinci Resolve)• Content & Web Design Tools (Canva, Artlist, WIX, Musicbed, CapCut)• Equipment: Sony Blackmagic, RED, Nikon, Canon, Go-Pro, DJI, Panasonic• AI tools (Adobe Firefly, Sora, ChatGPT; most audio/video tools incorporate an AI component)• Multimedia Content Creation (Paid, Owned, Shared/social and live channels)• Social Media Management (Instagram, X, YouTube, TikTok, Facebook)• Editing• Photography• Digital Storytelling and Cross-Platform Content Strategy• Political Campaign Strategy and Media Production• Cinematography / Scriptwriting / Storyboarding• Project Management (Asana, Slack, Google Workspace, Microsoft Office)
Experience
Influencer
Sep 2021 — Present · Chicago, IL, US
Self-Managed Brand Presence | 64K+ Followers | 100M+ Views- Grew a loyal TikTok audience of 64K+ followers, generating over 100 million views and 5.6 million likes through original, high-impact content across lifestyle, storytelling, and branded campaigns- Partnered with multiple brands as a sponsored influencer, creating custom content that enhanced brand visibility, built trust, and directly contributed to sales and customer engagement- Strategically leveraged platform features, trends, and analytics to maximize reach, boost audience interaction, and stay ahead of social media shifts- Consistently deliver authentic, on-brand content that aligns with evolving audience interests while maintaining strong performance metrics across key campaigns.
Education
University of Wisconsin-Green Bay
Bachelor's degree, Integrative Leadership Studies/Arts Emphasis
2017
Loyola University Chicago
Master's Degree, Communication: Digital Media and Storytelling
2018 — 2020
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