Joey Alaimo
Strategic Marketing Leader | Growth & Demand Generation | Brand Storyteller | SaaS & B2B Expert
- Role
- Senior Director of Marketing at Asurity
- Location
- Fort Lauderdale, FL, US
- LinkedIn followers
- 500 followers
About Joey Alaimo
Passionate about blending creativity with data-driven strategy, I am a results-oriented marketing leader with nearly 15 years of experience driving growth, brand differentiation, and customer engagement in the B2B technology and SaaS sectors. Throughout my career, I have built and led high-performing teams, executed multi-channel demand generation strategies, and developed compelling brand narratives that set companies apart in competitive markets.As the Director of Marketing at Alithya, I spearheaded large-scale marketing initiatives that increased brand awareness, optimized lead generation, and enhanced customer retention. Leveraging my expertise in digital marketing, analytics, and content strategy, I consistently delivered measurable business impact and helped drive multimillion-dollar revenue growth.I thrive in fast-paced, high-growth environments where innovation and adaptability are key. My passion lies in crafting bold, data-backed marketing strategies, leading teams to excellence, and embracing the ever-evolving digital landscape. Certified in Inbound, Content Marketing, and Email Marketing through HubSpot Academy, I stay at the forefront of industry trends to ensure that marketing efforts remain cutting-edge and customer-focused.Let’s connect and explore how strategic marketing can drive meaningful business transformation.
Experience
Senior Director of Marketing
May 2025 — Present
As Sr. Director of Marketing at Asurity, I’m leading strategic initiatives to elevate brand visibility, generate demand, and drive growth across our suite of RegTech and compliance solutions — including Propel™ for mortgage doc prep and RegCheck® for automated regulatory compliance.In this role, I’m focused on aligning marketing efforts with business objectives, collaborating cross-functionally across sales, product, and legal, and turning complex regulatory offerings into clear, compelling narratives that connect with our clients. I’m especially energized by the opportunity to lead integrated campaigns, refine our messaging and go-to-market strategy, and build out the marketing function to support Asurity’s next phase of growth.
Education
State University of New York at Plattsburgh
Bachelor of Arts (BA), Business, Management, Marketing, and Related Support Services
New York University
Master of Arts - MA, Steinhardt School of Education
Skills
- Certificate of Completion in Adobe Illustrator
- Project Planning
- Certified in Hyperion Essbase
- Epm
- Hyperion Planning
- Essbase
- Certificate of Completion in Quark Express
- Knowledge of Microsoft Applications
- Certificate of Completion in Adobe Photoshop
- Business Performance Management
- Proficient in Hyperion Analyzer, Planning, Reports, Pillar, Psa
- Knowledge of Nt, Windows, and Unix Operating Systems
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