Joey Weir
Marketplace Strategist | Sr. Ecommerce Manager at Open Road Brands | Delivering Results Across Amazon, Walmart & DTC
- Role
- Sr Marketplace Manager at Open Road Brands, Llc
- Location
- Topeka, KS, US
- LinkedIn followers
- 500 followers
About Joey Weir
Results-driven digital marketing professional with 16+ years of experience specializing in SEO, AI-driven personalization, marketplace management, inventory control, and campaign optimization. Recognized as a subject matter expert in multiple ERP\'s with a proven track record of leading eCommerce initiatives that increase visibility, engagement, and conversions. Highly organized and detail-oriented, with expertise in balancing multiple projects and meeting tight deadlines. Adept at leveraging data analytics and recommendation strategies to drive customer acquisition and retention across diverse digital platforms. Seeking new opportunities in Northeast Kansas or in a remote capacity to contribute strategic insight and deliver measurable growth.Core Competencies-SEO & Digital Marketing Strategy-AI Personalization & Recommendation Systems-Marketplace & Dropship Management (Amazon, Walmart, Fanatics, DTC)-Salesforce Commerce Cloud | ATG Expertise | NetSuite-Data Analytics & Performance Tracking-Campaign Management & Optimization-Inventory Control & Demand Planning-Proficiency in Microsoft Office & Adobe Suite
Experience
Sr Marketplace Manager
Jan 2025 — Present · Kansas City, MO, US
Strategic and results-driven Senior Marketplace Manager with proven success in scaling e-commerce performance across Amazon and Walmart. Spearheaded marketplace growth initiatives that delivered a +42% year-over-year sales increase, optimizing product assortment, advertising, and operations to maximize profitability. Skilled in leading and developing a small, high-performing team while fostering collaboration across marketing, supply chain, and vendor partners. Passionate about leveraging data insights, operational excellence, and marketplace expertise to drive sustainable growth and deliver best-in-class customer experiences.
Education
Purdue University
BS, Hospitality and Tourism Management
2001 — 2004
Skills
- Online Advertising
- Atg
- Merchandising
- Retail
- Brand Management
- Sem
- E-Commerce
- Google Adwords
- Google Analytics
- Demandware
- E-Commerce SEO
- Microsoft Office
- Inventory Management
- Online Marketing
- Email Marketing
- Ppc
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