Joey Rich
Director of Engineering @The Coconut Cult
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WORK HISTORY
Director of Engineering @The Coconut Cult
As Director of Engineering at The Coconut Cult, I lead the technical vision and execution behind the company’s transformation from a boutique brand to a scaled, systems-driven food manufacturing operation. My work centers on designing, building, and integrating manufacturing systems that support both rapid growth and long-term operational resilience.I oversee the scaling of core infrastructure—including power distribution, utility planning, process piping, CIP systems, and packaging automation—ensuring that each system is engineered not just for standalone performance, but for full integration into a cohesive, digital-first manufacturing environment.With a background in manufacturing systems engineering, I take a systems-thinking approach to unify mechanical, electrical, and software layers across production. From custom machinery and hygienic layout design to 3D prototyping, PLC integration, and packaging innovation, my team builds modular, scalable solutions that are tightly aligned with quality, brand, and regulatory needs.I work cross-functionally with R&D, operations, and leadership to turn complex technical requirements into production-ready systems that support the company’s growth into national and international distribution.Focus Areas:Strategic facility and utility scaling for refrigerated CPG manufacturingIntegrated systems engineering across process, power, packaging, and controlsCustom equipment development for clean-label, dairy-free yogurt productionDigital infrastructure and asset management frameworksCross-functional collaboration across brand, ops, quality, and regulatory teamsScalable, food-safe automation that grows with demand
EDUCATION
Weber State University
Bachelor of Science - BS, Mechanical Engineering Technology
ABOUT JOEY RICH
Form follows function.
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