Joey Pedone
President / Founder at CaydCap
- Role
- President at Caydcap
- Location
- Pompano Beach, FL, US
- LinkedIn followers
- 500 followers
About Joey Pedone
I come from three generations of spirits industry professionals, with roots that trace…
Experience
President
Jan 2019 — Present · US
A Legacy of Success in the Spirits IndustryJoey Pedone is a seasoned leader in the spirits industry, bringing a wealth of experience, strategic vision, and a deep-rooted passion for brand growth. As a third-generation spirits professional, Joey grew up immersed in the business, learning the complexities of brand building, distribution, and retail execution from an early age. Her expertise spans decades, with a proven track record of successfully launching and scaling brands across multiple markets.Founding CaydCap & Scaling Emerging BrandsBuilding on her success, Joey founded CaydCap in 2019, a brokerage dedicated to helping emerging spirits brands navigate the competitive landscape of national chain distribution and retail expansion. With a keen understanding of market trends, Joey and her team specialize in: • Securing chain placements across major retailers. • Managing distributor relationships to drive sales growth. • Executing in-store activations and marketing strategies to build consumer awareness.Proven Results & Market ImpactSince its inception, CaydCap has expanded into 24 states and 24 chains, securing over 2,500 new points of distribution for its brand partners. Joey’s ability to align brands with the right retail and distributor networks has made CaydCap a trusted partner for emerging spirits companies looking to scale effectively.Passion for the Spirits Industry & Brand GrowthJoey’s deep passion for the spirits industry drives her commitment to innovation, brand storytelling, and long-term success. She understands the importance of strategy, relationships, and execution in turning a great product into a national brand. Through CaydCap, she continues to champion new brands, helping them break into new markets, increase sales, and build lasting consumer connections.Let’s work together and take your brand to the next level!
Skills
- Strategic Planning
- B2b
- Event Management
- Advertising
- Management
- Social Media
- Sales
- Product Marketing
- Social Networking
- Social Media Marketing
- Hospitality
- Event Planning
- Account Management
- Marketing Strategy
- Cocktails
- New Business Development
- Sales Management
- Marketing
- Pastry
- Lead Generation
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