Joey Lowery
- Role
- Director of Marketing and Development at Solar Cancellation Resource Center
- Location
- St. Petersburg, FL, US
- LinkedIn followers
- 500 followers
About Joey Lowery
I\'ve spent the last few years working within the programmatic and behavioral targeting…
Experience
Director of Marketing and Development
Solar Cancellation Resource Center
Mar 2026 — Present · Scottsdale, AZ, US
Leading paid media strategy and digital operations for SCRC, a consumer advocacy intake organization helping homeowners navigate predatory solar contracts by connecting them with qualified law firms for legal review.What I own:Full-funnel paid media strategy across Meta and Google (Search + PMax) against aggressive ROI benchmarksIn-house Google PPC operations, including Search, PMax, and conversion tracking architecture through call trackingSEO and content strategy for SCRC\'s web propertiesCreative production pipeline, including testimonial video campaigns and consumer education contentCross-functional collaboration with operations, intake, and legal partners to ensure compliant, conversion-optimized messagingRecent wins- Co-authored Trapped in Solar, a 96-page consumer guide to solar contract pitfalls, alongside attorney Richard Fonbuena- Submitted SCRC for the Torch Award for Ethics- Built tracking and reporting infrastructure to give leadership real-time visibility into channel performance and ROIBringing 10+ years of agency-side leadership — including founding Media Shark Digital Marketing and pioneering GEO services for enterprise clients like Sprint and Boost Mobile — to scale SCRC\'s mission of protecting homeowners from solar industry abuses.
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