Joe Volp

About Joe Volp

Marketing professional known for providing creative solutions to challenging problems and producing results. With limited resources, transformed a mom and pop idea into a successful national franchise concept by creating a brand identity, retail merchandising strategy, and local sales and marketing strategy. Successfully integrated a new consumer retail product and service into a Fortune 200 company by rebranding the concept, finding internal product champions to help with integration, and educating the nationwide management and sales team on the new concept. Implemented a nationwide marketing strategy with cable television, online media, in-store merchandising and demonstrations, and local marketing initiatives that increased product use and product awareness from 5% to 31% from 2010 to 2011.Specialties: • B2B and B2C product and service marketing strategy• Project and budget management• Creative direction• Agency management• Problem analysis and solution evaluation and implementation• Customer segmentation and targeting• National and local sales strategy and implementation• Consumer, market, and competitor research• Group leadership

Experience

1. Vice President of Product Management

   Ablenet, Inc

   Aug 2024 — Present

Education

• Minnesota State University, Mankato

  MBA, International Business

  2009 — 2010

• University of Minnesota

  B.S., Applied Economics & Management

  1998 — 2002

Skills

• Team Leadership
• Strategy
• Marketing
• Business Strategy
• Customer Service
• Integrated Marketing
• Direct Sales
• Competitive Analysis
• Public Speaking
• Budgets
• Brand Management
• Cross-Functional Team Leadership
• Marketing Strategy
• Retail
• Product Development
• Project Planning
• Project Management
• Social Media
• Strategic Planning
• Product Marketing
• Leadership
• Market Analysis
• Sales
• Management