Joe Theesfeld

President @Performance Foodservice

Marshall, MN, US
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Sep 2023 — Present

President @Performance Foodservice

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Marshall, MN, US

EDUCATION

2000 — 2002

University of Iowa

Business Management, Economics

2002 — 2004

Le Cordon Bleu College of Culinary Arts

Culinary Arts, Restaurant Management, Culinary Arts/Chef Training

SKILLS

DistributorsRecipesBrand ManagementMarketing StrategyRestaurant MarketingSales ManagementBudgetsFoodSalesFood & BeverageSales OperationsSellingCustomer ServiceGroceryPricingKey Account ManagementRestaurantsVendor RelationsStrategyFood CostStrategic PlanningCulinary SkillsSocial Media MarketingMenu DesignTime ManagementFood IndustryMarketingKey Account DevelopmentFrozen FoodMarket ResearchCulinaryTrainingNew Business DevelopmentInventory ManagementInventory ControlRestaurant ManagementNational AccountsMenu DevelopmentCookingHospitality Industry

ABOUT JOE THEESFELD

I’m a builder of people, teams, and systems that actually move the needle.By day, I lead a Fortune 100 foodservice distribution business, coaching high-performing teams that are hungry, humble, and smart. I’m obsessed with developing leaders who own their results, think like business operators, and play for the long term—not just the next quarter. The most rewarding part of my work is seeing someone level up their career, their confidence, and their impact, knowing I helped clear the path.My leadership style is simple: high expectations, high support. I bring authenticity, direct communication, and a very real Midwestern work ethic to everything I do. I care about culture, but I care even more about performance culture—where collaboration, accountability, and winning for the customer all show up in the numbers.I’m also the Founder of Nova One Capital, a holding company focused on building and backing durable businesses across ecommerce, hospitality, and AI-driven platforms. Our portfolio includes operating companies and private investments, with an emphasis on disciplined capital allocation, thoughtful product design, and long-term value creation. What I’m focused on:Developing leaders and sales teams who think like entrepreneurs.Scaling foodservice operations with discipline, margin focus, and service excellenceBuild and invest in profitable businesses with a disciplined approach to capital allocation through Nova One Capital.Using AI and data to make better, faster decisions—in business and in marketsAt my core, I’m wired to compete, to coach, and to build. If you’re interested in high-performance teams, the future of foodservice, or the intersection of AI, energy, and investing, we’ll have a lot to talk about.

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