Joe Soueidi
Head of Sales, Emea @Cisco Thousandeyes
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WORK HISTORY
Head of Sales, Emea @Cisco Thousandeyes
Paris, FR
Leading the strategic expansion of Cisco ThousandEyes across the EMEA theater. I focus on establishing a predictable revenue engine by aligning GTM strategies with market demands for Digital Experience Monitoring (DEM) and AI-powered observability.Key Responsibilities & Impact:Strategic GTM Design: Architecting and executing the regional expansion plan, focusing on high-value enterprise segments and strategic cross-architecture alignment within Cisco.Operational Rigor: Implementing sales methodologies (MEDDIC) and rigorous forecasting processes to drive pipeline predictability and sustainable ARR growth.Team Leadership & Development: Building and scaling high-performing sales teams, emphasizing a culture of accountability, continuous coaching, and executive-level solution selling.Ecosystem Orchestration: Leveraging the Cisco partner ecosystem and internal stakeholders to accelerate market penetration and shorten sales cycles for complex SaaS solutions.Key Achievements:FY25: Top performing Region WorldWide. 2 sellers in the top 3 Worldwide. 6 people across EMEA organization going to Club.
EDUCATION
EURECOM
Master's degree, Mobile Communications
Lycée Hoche
Classe préparatoire aux Grandes Ecoles - Advanced Mathematics and Physics
Télécom SudParis
Master's degree, Telecommunications Engineering
Cisco Systems
Sales Engineering Transition & Leadership Development Program - STDLP, Organizational Leadership
SKILLS
ABOUT JOE SOUEIDI
Head of Sales | Revenue Leader | Scaling $0 to $200M+ OperationsI am a strategic Revenue Leader with 10+ years of experience building world-class sales organizations. I specialize in architecting the GTM machine—taking businesses from early-stage market entry to large-scale, predictable revenue engines.Track Record of Impact:Cisco Meraki: Spearheaded GTM for EMEA South, scaling the business from the ground up to a $200M+ operation.Cisco ThousandEyes: Currently leading EMEA expansion, helping enterprises leverage AI-powered SaaS for digital experience optimization.Core Expertise:GTM Strategy & Scaling: Market segmentation and international expansion across direct and indirect channels.Operational Excellence: Driving sales rigor through frameworks like MEDDIC to ensure pipeline health and forecast accuracy.Leadership: Recruiting A-Players and fostering a high-performance, collaborative culture.I am driven by technological innovation and a commitment to operational excellence, transforming complex technical solutions into tangible business value and sustainable growth.
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