Joe Smith
Sales Director @Pennamed Limited
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WORK HISTORY
Sales Director @Pennamed Limited
Lead and develop a team of 4 across NHS and private healthcare accounts-Responsible for a £10M annual revenue portfolio across Endoscopy, Urology and Sterile Services-Drive national growth through strategic account management and targeted conversion strategies-Lead and manage NHS tender processes and supply chain engagement-Deliver cost saving initiatives for NHS trusts, supporting procurement and budget efficiency-Build strong relationships across ICS networks, procurement groups and clinical stakeholders-Influence pricing, margins and commercial decision making across the portfolio (P&L influence)-Collaborate with manufacturers on product development, positioning and market strategy-Implement data led approaches to demonstrate product equivalency and commercial advantage.
ABOUT JOE SMITH
Sales Director with responsibility for a £10M healthcare portfolio across NHS and private hospitals, specialising in Endoscopy, Urology and Sterile Services. I lead a team of four, driving national growth through a combination of strategic account management, tender success, and data-led product conversions within NHS Supply Chain frameworks. My focus is on delivering measurable commercial value, supporting procurement teams with cost-saving solutions while maintaining clinical performance and continuity. I work closely with ICS networks, procurement leads and clinicians, building long term partnerships and identifying opportunities to standardise products, improve efficiency and increase margin. Alongside sales leadership, I collaborate with manufacturers on product positioning and development, ensuring our portfolio remains competitive in a highly regulated and price-sensitive market. Known for a hands on leadership style, I prioritise accountability, consistency and team performance. Currently operating with P&L influence and progressing towards broader commercial leadership with full strategic and financial responsibility.
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