Joe Scurto
President @Horseshoe Marketing
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WORK HISTORY
President @Horseshoe Marketing
Lakeville, MN
Horseshoe Marketing is a full-service boutique marketing agency that brings a unique blend of experience and innovation to a variety of quality clients. Working each day with BtoB and BtoC companies, employing both traditional and ground-breaking marketing tactics, allows Horseshoe Marketing to support revenue growth while being uniquely aware of impacts to an organization\'s bottom line. Horseshoe Marketing offers customized solutions that work for you, and are personalized to your company\'s brand. Below are just some of our specialties: Graphic DesignDigital/Web AdvertisingSocial MediaLogos and BrandingEmail MarketingDirect MailTraditional Media BuyingCopywriting & Press ReleasesStrategic PlanningOur Equestrian/Racing Division offers:Ownership Recruiting InitiativesRetired Racehorse FundingRacetrack Simulcast Marketing ProgramsADW Marketing and Customer Acquisition StrategiesOnline Handicapping 123 ContestsEquestrian Product Marketing and Advertising
EDUCATION
North Central College
BA
SKILLS
ABOUT JOE SCURTO
I continue to work within the horse racing industry in the development of marketing channels to promote engagement between people and the sport. These channels include, but are not limited to, the production of creative content, coordination of partnership opportunities, and the development of highly targeted advertising campaigns. I enjoy each day being able to promote this truly one of kind experience that happens when people and these exceptional equine athletes engage with each other. I previously founded and led the Minnesota Racehorse Engagement Project as its Executive Director, whose mission was to connect people and Thoroughbred racehorses, both active and retired. Additionally, I served five years as the Deputy Director for the Minnesota Racing Commission, whose role it is to regulate and promote the horse racing industry for the State of Minnesota. My career has taken me through 30+ years of executive management and marketing positions in the horse racing and gaming industry. My experience includes 10 years as Director of Marketing for Inter-Track Partners, a $400 million off-track wagering/entertainment multi-unit operation, and Hawthorne Racecourse. Additional operational experience was gained via five years as Director of Operations overseeing 16 OTB locations in Illinois. Ad agency work includes four years with Response Advertising as their Gaming Division Manager and the founding of Horseshoe Marketing in 2007. Having a formal education based in accounting and finance has always brought a unique insight to how marketing and advertising impacts the bottom line and the relevancy of ROI in marketing. As a proud horse owner and industry advocate, I work every day to help improve an industry that I care about passionately. I have been married to my wife Tracey for 31 years and have 3 children.
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