Joe Sayaman

About Joe Sayaman

I like to spend less time over-thinking & more time making stuff. Stuff that makes people think, laugh & fat. I\'m currently a Creative Director at Airbnb, leading some of their brand campaign work and film storytelling. Prior to that, I\'ve was at Apple for 5 years leading global campaigns that span everything from TV, social, web, branding, events and everything in between. I\'ve managed between two and ten people depending on the project. On the side, I\'ve started a successful condiment company named Bad Seed Chili Granola featured on Good Morning America & The Today Show, and put out some silly projects that\'s gotten tons of press.My work has been honored at Cannes, the Webbys, D & AD, Comm Arts, and The FWA, and has been featured in the New York Times, Wall Street Journal, Entrepreneur, Business Insider, PSFK, and every major food blog out there. I\'ve developed campaigns for a range of big-budget to no-budget clients such as Apple, Airbnb, Xbox, Allstate, Visa, SFMOMA, and The United Nations.Working hard\'s a given, but I believe you\'re a better creative when you make time to grab lunch, do drinks & take jumping pics in awesome places. Specialties: copywriting, writing, digital & interactive advertising, integrated campaigns, online advertising, mobile app conception, mobile development, iphone app, iOS, social media, websites, pr, non-profit, branding, naming, pitch work, guerilla

Experience

1. Creative Director

   Airbnb

   Jul 2019 — Present · San Francisco, CA, US

   Creative Director on a range of projects including integrated campaigns, TV/video, outdoor, social, launch events, activations, naming, growth initiatives, host community outreach, and corporate comms• Responsible for end-to-end strategy, concepting, and production of both integrated campaigns and more tactical initiatives• Helped establish the brand voice and tone spanning ad campaigns, product, and host and guest communication• Humanized and built the narrative around new features for both guests and hosts• Responsible for conceiving the strategy and leading the narrative for two high-profile, potentially contentious updates to the host product—helping to reduce negative host sentiment and added to Airbnb’s growth• Strategized, conceived, and produced growth initiatives that exceeded benchmarks by as much 15 points, increasing product engagement by more than 25%, and increasing net bookings• Leading teams upwards of 12 people including art directors, designers, writers, strategists, technologists, and data scientists• Comfortable and often work cross functionally with brand & product managers, strategists, technologists, policy, and communications

Skills

• Pitch Development
• Creative Strategy
• Advertising
• Website Development
• Integrated Marketing
• Art Direction
• Iphone Application Development
• Mobile Applications
• Creative Direction
• Branding
• Branding Ideas
• Interactive Advertising
• Mobile Advertising
• Social Media
• Brand Development
• Corporate Branding
• Digital Media
• 360 Campaigns
• Online Advertising
• Product Naming
• Mobile Product Development
• Copywriting
• Digital Strategy
• Digital Marketing