Joe Rodriguez

About Joe Rodriguez

I’m a product and digital operations leader with over 10 years of experience building and scaling customer‑facing web platforms across global enterprises and growth‑stage startups.At IBM, I’ve led fully remote, distributed teams across engineering, design, content, and marketing to deliver high‑visibility digital experiences supporting global product launches and brand initiatives. My work sits at the intersection of product execution, platform delivery, and cross‑functional collaboration—translating ambiguous business goals into clear plans and shipped outcomes.Earlier in my career, I worked in startup environments where I owned products end‑to‑end, drove 15–30% month‑over‑month growth, and helped scale platforms supporting over users and partners. That experience shaped how I work today: biased toward shipping, pragmatic in decision‑making, and deeply focused on customer value.I’m most effective in distributed environments that value ownership, execution clarity, and thoughtful collaboration. I enjoy working on teams solving real problems at scale and building products customers actually want to use.

Experience

1. Project Manager - Ibm Digital Operations

   IBM

   Nov 2021 — Present · Seattle, WA, US

   Lead execution of customer‑facing digital platforms across IBM’s global marketing ecosystem. Partner with fully remote, distributed teams across engineering, design, content, and marketing to deliver high‑visibility web experiences supporting global product launches and brand initiatives.My role focuses on translating ambiguous business goals into clear delivery plans, aligning stakeholders in a highly matrixed organization, and maintaining consistent execution velocity while operating at enterprise scale.Deliver dozens of web initiatives annually across multiple IBM business units while coordinating teams across time zones.

Education

• University of Washington

  Certificate in Software Product Management, Software Product Management

  2015

• North Seattle College

  Associate of Arts (A.A.), General Studies

  2001 — 2002

• Art Institute of Seattle

  Associate of Arts (A.A.), Music Business

  1995 — 1997

• University of Washington

  BA, Political Science

  2002 — 2004

Skills

• Record Labels
• Facebook
• Online Marketing
• Agile Methodologies
• Management
• Music Licensing
• Social Media Marketing
• Confluence
• Jira
• Start-Ups
• Entertainment
• Business Development
• Digital Marketing
• Digital Distribution
• Product Marketing
• Radio
• Product Launch
• Customer Relations
• Mobile Devices
• Digital Video
• Product Management
• Digital Strategy
• Content Strategy
• Marketing Strategy
• Music Industry
• Digital Media
• E-Commerce
• Video
• New Media
• Music
• Content Management
• Strategic Partnerships
• Social Media
• Marketing