Jörg Engelstädter

WORK HISTORY

EDUCATION

SKILLS

ABOUT JÖRG ENGELSTÄDTER

Let’s start with a quote from Joanna Prior, MD of Penguin General Books, “Any suggestion that the physical book is doomed can definitely be refuted.” Yes! This is true. The book has an exciting future. At the heart of that future is the “Triangle of Expertise”: a partnership between publisher, print service provider and technology solution provider. I bring Canon’s technology solutions, but it is through collaboration that we will all shape our collective future. It is not about simply prolonging the life of books, but giving them a new life, engaging with readers and keeping them holding, reading and loving the printed book. How? Technology is not a threat. It is part of the solution. It allows us to engage with changing habits. All generations now consume content differently. My role at Canon is to explore these changes and create new processes to help publishers and print service providers drive this transformation. For example, one new model is “on demand production”. But there are others. Change is coming, as always, but it can be shaped, planned for and embraced. It is exciting for the whole industry – publishers to printers, retailers and readers – as we explore the new developments in digital production, content creation and physical books and how they increasingly work together. We focus on collaboration for transformation. This another aspect of my role. This transformation is explored in the annual Future Book Forum. This is the world’s largest gathering of book publishers and printers, exploring the best new ideas for innovation and growth. Enabled by Canon, the event is inspiring, practical and interactive. As a technology solution provider, I have my role to play, working with publishers and print service providers. The book has a rich future. We plan to shape it, direct it and write its next chapter. Join us and add your voice to our collective future. Next to this I am Area Manager in the Continuous Feed Printing Group at Canon Europe.