Joerg Poggenpohl
Chief Marketing Officer Europe @Genesis
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WORK HISTORY
Chief Marketing Officer Europe @Genesis
Genesis is the Korean luxury automotive, design-driven performance brand of the Hyundai Motor Company.As a Chief Marketing Officer I lead and build Genesis re-launch and key market expansion to drive brand awareness and commercial growth across key European markets.SCOPEStrategy, Brand, Marketing, Communications, Data, Digital, Retail, Lead Management & Customer Experience | Europe | Executive Leadership Team | Reporting to CEO Genesis Motor Europe Spearheaded the European launch of Genesis, architecting the organizational structure, operating model, and integrated marketing and commercial engine that connected all customer, brand, digital, data, PR, retail, sales, and experiential functions into one cohesive growth engine Led the pan-European go-to-market strategy, positioning Genesis as a credible player in the premium automotive segment Delivered double-digit growth in brand awareness, demand and sales through integrated brand building and performance marketing Architected a data-driven marketing ecosystem leveraging AI, advanced analytics, and marketing automation to scale demand generation and conversion Elevated brand reputation and customer advocacy through high-impact storytelling, strategic PR, and a seamless omnichannel customer experience Recognized as #1 \'New Entrant\' by Berylls Automotive Marketing Benchmark Study 2024
EDUCATION
University of Münster
Master of Business Administration (MBA), Major in Marketing and Statistics
ABOUT JOERG POGGENPOHL
Enterprise Leader | Growth Architect | Transformation ExecutiveA high-impact Chief Executive and commercial growth leader with 25+ years in luxury automotive, NEV mobility, and technology, including executive leadership roles at BMW Group and Genesis Motor Europe, the Korean luxury brand of Hyundai Motor Company.EXECUTIVE LEADERSHIPExperience: 25+ years | Roles: CMO / VP / MDBudget: €110M+| Team: 200+| Markets: 140+COMMERCIAL TRACK RECORD Revenue Growth & Market Expansion: Scaled global vehicle sales from 1.8M to 2.5M units (+40%), increasing market share from 4% to 7% with a strong EV-driven portfolio shift Brand Equity as Growth Engine: Increased global brand value by €17B (+58%) while accelerating market entry with double-digit awareness in new regions Digital Leadership: Built industry-leading digital ecosystems, achieving 100M+ social followers, 20M+ annual bmw.com visits, and +220% uplift in car configurator conversion Data & AI Monetization: Established BMW’s first global data analytics hub, embedding AI and predictive intelligence into marketing to drive measurable commercial outcomeWHAT SETS ME APART Commercial Marketer: Transform marketing from cost center to revenue engine, directly accountable for growth, profitability, and market share Growth Engine Architect: Design and scale end-to-end commercial ecosystems combining brand, performance marketing, demand generation, CRM, and sales management P&L + Brand Leadership: Rare combination of leading global brand, digital transformation, and marketing procurement with full commercial accountability Cross-Cultural Advantage: Leverage European brand heritage and Asian execution speed to unlock modern growth ecosystemsLEADERSHIP MINDSETBuild and lead high-performance, cross-functional organizations that break silos and align brand, sales, and data around a clear commercial north star.STRATEGIC EXPERTISECommercial Growth Strategy | Digital Transformation | P&L Management | AI Strategy | Data Analytics | Go-to-Market | Business Development | Customer Experience | Brand Management | Network DevelopmentWHAT’S NEXTI\'m exploring CMO, CGO, CCO and Managing Director opportunities globally as well as consulting mandates. If you\'re looking for a leader who can launch brands, scale across markets, and build modern marketing organizations and ecosystems that drive results, let\'s connect.
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