Joseph V. Pulvirenti
Performance Marketing Leader Specializing in Customer Acquisition, Engagement, and Retention
- Role
- Performance Marketing Director at SBLI
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Joseph V. Pulvirenti
16 year Digital Performance Marketing veteran with vast brand and agency experience. Proven track record of solving complex challenges to achieve desired business outcomes, as well as delivering against aggressive marketing goals and initiatives. Experience managing: internal teams of six direct reports and external agency teams of 15; paid media budgets of $60MM+.Specializing in the following areas:• Performance Marketing• New Customer Acquisition• Driving Incrementality• Digital Thought Leadership• External Agency Management• Omnichannel Expertise • Driving Profit• Growth Marketing• Demand Generation • B2C & B2B• Paid Search (SEM/PPC)• Shopping Ads• Paid Social • Organic Social• Display Advertising • Affiliate Marketing• Retargeting • eCommerce • Customer-Based Analytics • Integrated Media Planning & Buying • Attribution Measurement (MTA, • Team Leadership • Team Building• Integrated Marketing • Branding • Advertising • Strategy • Mobile Marketing• Lead Generation • Business Strategy
Experience
Performance Marketing Director
May 2024 — Present · Woburn, MA, US
Education
UMass Boston
Bachelor of Science (B.S.), Marketing/Marketing Management, General
Skills
- Digital Marketing
- Ppc
- A/B Testing
- Conversion Optimization
- Online Advertising
- Google Analytics
- Mobile Marketing
- Pay Per Click (Ppc)
- Landing Page Optimization
- Keyword Research
- Omniture
- Organic Search
- Social Media Marketing
- Sem
- Search Engine Marketing (Sem)
- Local Search
- Affiliate Marketing
- Google Adwords
- Search Advertising
- Social Media
- Marketing
- Search
- Msn Adcenter
- SEO
- Marketing Strategy
- Online Marketing
- Web Marketing
- Yahoo Search Marketing
- Display Advertising
- Digital Strategy
- Web Analytics
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