Joe McNamara

About Joe McNamara

With over 13 years of experience in B2B marketing, I currently lead solutions marketing at AML RightSource, driving go-to-market strategies and sales enablement across Managed Services, Financial Crimes Advisory, and Technology product lines. My focus is on equipping sales teams with targeted tools, content, and insights to enhance pipeline velocity and conversion. Leveraging expertise in digital strategy and business solution delivery, I translate product knowledge and customer intelligence into actionable campaigns that align with revenue goals. Passionate about solving customer challenges, I partner with cross-functional teams to design integrated marketing initiatives that position AML RightSource as a leader in its industry.

Experience

1. Director Solutions Marketing

   AML RightSource

   Oct 2023 — Present · Cleveland, OH, US

   Key Responsibilities:Drive go-to-market strategy and sales enablement across Managed Services, Financial Crimes Advisory, and Technology product lines, equipping sales teams with the tools, content, and insights needed to close deals effectively.Translate deep product knowledge, customer intelligence, and industry expertise into actionable sales assets, campaign frameworks, and enablement programs that accelerate pipeline velocity and conversion.Design and orchestrate integrated marketing campaigns that directly support sales objectives, ensuring alignment between marketing activities and revenue goals.Partner with sales leadership and the Director of Campaign Planning and Operations to establish performance metrics that measure both marketing effectiveness and sales impact, including pipeline contribution, deal influence, and ROI.Develop strategic content programs and sales collateral tailored to target personas and buying committee roles, enabling sales conversations that advance opportunities through complex B2B buying cycles.Lead cross-functional collaboration between marketing, sales, and product teams to ensure seamless execution of go-to-market initiatives and unified messaging across all customer touchpoints.Conduct ongoing competitive intelligence and market analysis to inform positioning strategies and equip sales teams with differentiation narratives and objection-handling frameworks.Serve as a brand ambassador and thought leader, strengthening AML RightSource\'s market position while generating qualified leads and sales opportunities.Core Competencies:Leadership · Go-to-Market Strategy · Sales Enablement · B2B Marketing · Revenue Operations · Digital Strategy · Content Strategy · Competitive Intelligence · Strategic Partnership Development

Education

• University of Wisconsin-Madison

  Bachelor's degree, Life Sciences & Communications - Communications & Technology

  2010 — 2013

• The University of Akron

  Master's degree, Sports Administration & Coaching

  2013 — 2014

Skills

• Blogging
• Photoshop
• Journalism
• English
• Copy Editing
• Social Networking
• Indesign
• Photography
• Teamwork
• News Writing
• Technical Writing
• Social Media Marketing
• Time Management
• Storytelling
• Critical Thinking
• Editorial
• Leadership
• Microsoft Office
• Event Planning
• Powerpoint
• Microsoft Excel
• Facebook
• Sports
• Research
• Customer Service
• Public Speaking
• Athletics
• Community Outreach
• Communication
• Event Management
• Management
• Microsoft Word
• Public Relations
• Marketing
• Sports Marketing
• Social Media
• Editing
• Adobe Photoshop
• Email Marketing
• Digital Marketing