Joe Newhouse

About Joe Newhouse

Joe creates things. Throughout his career as an innovator, creator, strategist, and brand storyteller, the passion for kickstarting big ideas and telling compelling stories have been a driving force. He has over 15 years of experience building brands, from tech start-ups to Fortune 50 corporate world, purpose-driven global non-profits to personal brands for NBA athletes and rock stars, national marketing campaigns to restaurateur, Joe is always creating and finding new ways to bring ideas to life.

Experience

1. Chief Brand & Strategy Officer

   Matter

   Jul 2015 — Present · Minneapolis, MN, US

   Built the brand and strategy for global NGO, MATTER, that has allowed the organization to scale from $1.9M to $5M annual revenue.• Created and managed the campaigns, PR, and content marketing that produced +14M impressions in 2021 on a limited budget.• Wrote and led the organization through three strategic plans, including current strategy to build Social Enterprise revenue to make MATTER self-sustaining in three years.• Directed and produced short story videos and photography in 7 countries.• Directed and produced benefit rock concerts, including working with legends, Gene Simmons and KISS, Don Felder, Cheap Trick, and Darius Rucker.• Activated social responsibility for corporations and pro sports teams, including multi-year national give-back campaigns with General Mills and Ellen Degeneres.• Co-Founded MATTER Pro: An inner-organization Purpose Agency that helps athletes discover and activate purpose in their brand.• Productized the volunteer experience by creating the MATTERbox Volunteer Kit that is used by hundreds of Fortune 500 companies across the country and feeding hundreds of thousands of kids.

Education

• St. Olaf College

  Bachelors, Economics

• SDA Bocconi

  MSc International Business, Strategy, Brand Management

• Norwegian School of Economics (NHH)

  MSc, International Business, Economic Development, Marketing, Strategy

Skills

• Strategy
• Design
• Marketing
• Brand Strategy
• Cross-Cultural Communication Skills
• Business Strategy
• International Project Management
• Management
• Marketing Strategy
• Leadership
• Social Innovation
• Event Planning
• Public Speaking
• Quantitative Analytics
• Branding
• Market Research
• Branding & Identity
• Brand Positioning Strategies
• Fair Trade
• Data Analysis
• Product Design
• Inventory Management
• Business Analysis
• Product Innovation
• Strategic Planning
• Microfinance
• Product Development
• Qualitative Research
• Process Improvement
• Economic Development