Joe M.
Senior Vice President Product @Whisker Labs
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WORK HISTORY
Senior Vice President Product @Whisker Labs
Washington, DC, US
Early executive hire helping build and scale an ML-driven home safety platform from inception through national deployment and eight-figure ARR across insurance, consumer, and data platform channels.Initial mandate was to establish the commercial engine for the business, building go-to-market infrastructure, partner distribution, and the customer activation model.• Secured $200M+ in contracted revenue through enterprise proposals and strategic partnerships• Built national 3PL and logistics infrastructure supporting 50k+ monthly shipments• Designed partner co-branded distribution model and direct-to-consumer channel• Built marketing automation and communications platform with 100+ automated customer journeys• Achieved 85%+ activation rate (2x smart home industry benchmark), improving LTV and sponsor ROI• Negotiated multi-million-dollar logistics savings, improving gross margin profileLater transitioned to lead development and commercialization of the company’s data products and now lead the broader product organization.• Expanded platform from hardware safety solution to data intelligence network• Launched ML-based safety data products and dynamic GIS visualization capabilities• Deployed LLM-enabled rapid prototyping to accelerate enterprise client integration• Bridged product, data, commercial teams, and market partners to remove adoption friction and increase delivery velocity
EDUCATION
Monsignor Bonner High School
High School
Saint Joseph's University
Master of Business Administration (MBA)
The Catholic University of America
BS, Biomedical Engineering
SKILLS
ABOUT JOE M.
Executive Operator: Inception to Scaled ImpactI build the operating systems that allow breakthrough technologies to become trusted products and scalable businesses.I help organizations turn emerging technologies and data signals into products and businesses that scale by aligning product strategy, revenue systems, and operating infrastructure early in their evolution.I tend to join companies at inflection points, when early traction must evolve into durable product, revenue, and operating systems that support scale.Most recently, I spent more than seven years as an early operating leader at Whisker Labs, helping grow the company from day-zero to eight-figure ARR while architecting the commercial, logistics, and product infrastructure that enabled its expansion. The platform combines large-scale sensor networks, data infrastructure, and AI-driven risk detection deployed across hundreds of thousands of homes. My work spanned consumer-grade UX, insurance distribution partnerships, and data-driven risk intelligence platforms before I later assumed full Product leadership.Previously I led expansion of a $50M business to $135M at TransUnion (formerly Neustar / TARGUSInfo), including entry into mobile identity and authentication markets and execution of a $220M strategic asset acquisition.My career spans identity, biometrics, API-driven data businesses, cybersecurity, and safety-critical IoT networks, with repeated experience scaling complex platforms, integrating acquisitions, and driving capital-efficient growth.I’m known for bridging product, revenue, operations, and market partners to increase organizational velocity, including practical AI adoption grounded in data readiness, governance, and real-world delivery.Across roles, I’m drawn to complex technology businesses where product, data, and operating systems evolve together, increasingly with AI as part of the stack.
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