Joe Matessa

About Joe Matessa

Dynamic leader with creative vision and entrepreneurial spirit. Leverages extensive experience in advertising, sales and marketing on the media, agency and brand side of the business to lead strategic vision, influence stakeholders and drive results. Authentic leadership style promotes an inclusive culture that empowers contributors and fosters deep, collaborative internal and external partnerships. Professional Assets Sales, Marketing & Media Management * Experienced in planning, buying, and selling media products that include print, direct mail, and digital.* Led execution of marketing and loyalty solution programs for private label and cobranded credit programs for >130 of the county’s most ionic brands.* Interfaced with clients’ senior management team and agency partners for effective print and digital media programs.* Effective utilization of demographic research and GIS mapping resources to help identify and map client’s core consumer segments and develop print and digital media strategies.* Led regional direct-to-patient field marketing and developed innovative national programming initiatives at global medical device company. Leadership * Managed, trained and developed agency client service teams of up to 48 marketing and media professionals, and sales teams at five different media organizations.* Managed, trained and developed sales teams at five media organizations.* Launched new division within industry-leading agency that was responsible for licensing proprietary web applications to retailers and ad agencies.* Restructured agency client service teams and media sales teams to maximize performance, create a more customer-centric culture and streamline operational efficiencies.* Built and launched two nonprofit organizations that included brand development, bylaw creation, board recruitment, website development, fiscal management, event management and social media promotion. P&L Management * Managed regional and national media budgets in excess of $300M for agency clients.* Accountable for annual media expense budgets in excess of $30M for local, regional and national accounts.* Created and managed P&L for a new agency division that included development and execution of a comprehensive Business Plan.

Experience

1. Owner

   Brain Tune Columbus

   Aug 2025 — Present · Columbus, OH, US

   At Brain Tune Columbus, we specialize in cutting-edge brain optimization therapies that support healing from the inside out. Whether you\'re managing anxiety, recovering from trauma, or simply looking to improve focus, sleep or emotional balance - we\'re here to help. Our team is certified in IASIS Microcurrent Neurofeedback (MCN) and Brain Gauge technology from Cortical Metrics to provide real results without medication or invasive treatments.

Education

• Bowling Green State University

  BA, Interpersonal and Public Communication

  1987 — 1991

• Georgetown University

  Graduate Coursework in Marketing

  2011 — 2011

Skills

• Loyalty Marketing
• Direct Marketing
• Advertising Sales
• Social Media Marketing
• Integrated Marketing
• New Media
• Digital Media
• Sales
• Online Advertising
• Consultative Selling
• Print Collateral
• Direct Mail
• Sales Management
• New Business Development
• Media Planning
• Marketing Communications
• Digital Marketing
• Newspaper
• Marketing Strategy
• Print Media
• Salesforce.com
• Media Buying
• Special Events
• Marketing
• Account Management
• Email Marketing