Joe Malenfant
Product Marketing Leader | Cyber Security
- Role
- VP of Product Marketing at Forescout Technologies Inc.
- Location
- Colorado Springs, CO, US
- LinkedIn followers
- 500 followers
About Joe Malenfant
Results-driven hands-on marketing professional who is passionate about making the complex and technical into simple and easy to understand. I believe having a clear vision, polished strategy, and solid execution leads to success. Track record of consistent execution of marketing plans that include demand generation, sales enablement, awareness, and technology alliance partners. Track record of successfully developing and leading cross functional teams. Experience developing direct and indirect sales channel programs, and development and delivery of sales training for all channels.Expertise include:• Positioning & Messaging• Product Marketing• Brand Marketing• Strategic Partnerships• Product Management• Sales Enablement• Marcom & Social-media• Marketing Programs & Campaign Management• Alliance & Channel Marketing
Experience
VP of Product Marketing
May 2025 — Present
We start with the WHY. I am responsible for leading the product and technical marketing teams at Forescout that ground everything we do in the problem statement. We deliver compelling content with a clear and differentiated message.
Education
Concordia University
Bachelor’s Degree, Behavioral Sciences, Business
1999 — 2002
Johnson and Wales - Feinstein Graduate School
Master of Business Administration (M.B.A.), Marketing
2009 — 2013
Skills
- Salesforce.com
- Sales Enablement
- Market Planning
- Marketing Communications
- Services Marketing
- Sales
- Competitive Analysis
- International Business
- Solution Selling
- Software as a Service (Saas)
- Go-to-Market Strategy
- Business Strategy
- Multi-Channel Marketing
- Product Development
- Product Requirements
- Product Launch
- Cross-Functional Team Leadership
- Marketing Strategy
- B2b
- Product Management
- Sales Management
- Channel Partners
- Product Marketing
- Demand Generation
- Strategy
- Messaging
- Strategic Partnerships
- Management
- Pricing Strategy
- Lead Generation
- Product Strategy
- Marketing
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