Joel V. Perez
Director, Programmatic | AI Adoption Leader | Driving revenue, operational excellence, and cross-functional outcomes
- Role
- Director, Programmatic Buying at Optimum Media
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Joel V. Perez
Programmatic leader who blends technical depth, thoughtful people leadership, and crisp execution. I partner with VPs and senior leaders to reset strategy on complex deals, guide roadmaps with platform partners, and deliver consistent outcomes across political, enterprise, and local portfolios.I also lead AI adoption in our organization, standing up governance, training, and cross-team integration so people work smarter, faster, and with more confidence. The result is steadier performance, better onboarding, and fewer preventable errors. I am proud of building a healthy, growing team with zero attrition since 2022, a signal of trust, coaching, and high standards.
Experience
Director, Programmatic Buying
Apr 2022 — Present · New York, NY, US
Lead programmatic execution and strategy across political, enterprise, and local portfolios, partnering directly with Sr. Directors, VPs and senior executives on pricing, targeting, and risk mitigation. Built and scaled a strong team culture, achieving zero attrition since 2022 while mentoring managers and buyers to higher ownership and judgment.Drove AI adoption across operations: created training, policy, and prompt assets, formalized an AI Council, and ran structured pilots that can reduce onboarding friction and improve consistency. Working on chatbot pilots to centralize SOPs and process guidance, partnering with engineering on AI tools that can address obstacles and improve efficiencies for 10+ departments across 3 divisions. Regularly meet with platform partners to secure capabilities, escalate issues, and influence product roadmaps that support digital growth and quality.Trusted by sales leadership to join QBRs and executive discussions to clarify strategy and execution trade-offs.
Education
Colgate University
Bachelor of Arts (BA), International Relations and Affairs
2012 — 2016
Rassias French Immersion Program
French Language and Literature
2011 — 2011
Columbia Grammar & Preparatory School
High School Diploma, College/University Preparatory
2008 — 2012
Skills
- Wordpress
- Microsoft Office
- Project Planning
- Marketing
- Teamwork
- Editing
- Project Management
- Final Cut Pro
- Microsoft Powerpoint
- Marketing Strategy
- Social Media
- Imovie
- Photoshop
- Digital Media
- Adobe Photoshop
- Social Media Marketing
- Microsoft Excel
- Powerpoint
- Microsoft Word
- Writing
- Administrative Assistance
- Digital Marketing
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