Joel Velez

Steering Committee Member, Digital Marketing Certificate Program @University Of South Florida Muma College Of Business

Miami, FL, US
EMAILS
j•••••@usf.edu
MOBILE NUMBERS
+13•••••••16

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WORK HISTORY

Jun 2021 — Present

Steering Committee Member, Digital Marketing Certificate Program @University Of South Florida Muma College Of Business

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EDUCATION

1999 — 2003

University of Puerto Rico-Mayaguez

B.A.S, Pre-Medicine

1995 — 1999

Inter American University of Puerto Rico, San German Campus

High School Diploma

2007 — 2007

Florida State University

Graduate Certification, US Hispanic Marketing Communications

2012 — 2012

Florida State University

Graduate Certificate , Advertising Account Planning

2005 — 2007

University of Phoenix

MBA/MKT, Business Administration/Marketing

SKILLS

BudgetsMedia BuyingGoogle AnalyticsMedia PlanningBrand ManagementMarketing StrategyProduct MarketingSocial NetworkingBrand AwarenessSocial Media MarketingMarketing ManagementEmail MarketingDigital MediaDirect MarketingCorporate CommunicationsCreative StrategyLeadershipDigital StrategyInteractive AdvertisingBrand DevelopmentMarketing ResearchSemMulti-Channel MarketingManagementOnline AdvertisingDigital MarketingRelationship MarketingMarketing CommunicationsGoogle AdwordsWeb AnalyticsIntegrated MarketingAdvertisingWebsite DevelopmentSocial MediaOnline MarketingPublic RelationsBusiness StrategyMarketingCompetitive AnalysisStrategic Planning

ABOUT JOEL VELEZ

Award-winning advertising and digital marketing executive with 20 years of experience and a proven track record of marketing strategy implementation, working with some of the world’s largest and most admired brands.Healthcare: CVS Health, Baxter, Pfizer, Viagra, Zoloft, Zyrtec, Lupron-Depot, Abbott Laboratories, Welch Allyn, Medtronic, Abbott Informatics, Transitions Optical, Hillrom, Starlims.Entertainment: CNN en Español, HBO.Financial Institutions: MasterCard, MoneyGram, Inter-American Development Bank.Technology: General Electric, Samsung, Microsoft, LG Electronics, Symantec, VMware, AOC, Lexmark, Acer, Brother, Alcatel, Philips.CPG: Nature Valley, Banana Boat, Energizer Personal Care, Revlon, Campbell’s Soup, Betty Crocker, Haagen-Dazs, Chef Boyardee, Act II, Hunt’s, Rubbermaid, St. Ives, Purina, VO5, Playtex, TRESemmé, Gerber, Oster.Manufacturing: Carrier, DaikinRestaurants: KFC, Denny’s, Quiznos.Retail: Urban Brands, TargetDirect, CompUSA, CVS.Automobile: Toyota, Jaguar.Government: Miami Dade County, Puerto Rico Tourism Company.Specialties: Digital marketing strategies, content marketing strategies, social media strategies, digital brand management, digital media sales certification, SEM, Google AdWords, Google Analytics, integrated marketing communication plan development, strategic planning and development, media planning, pharmaceutical and consumer product industry knowledge, FDA’s Division of Drug Marketing, Advertising, and Communications Regulations (DDMAC).

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