Joe Ludwiczak

About Joe Ludwiczak

Performance marketer with 15+ years experience and deep expertise in user acquisition, mobile app growth, and multi-channel media, including programmatic display, paid social, influencer, retargeting, and mid-funnel audience strategy. I specialize in scaling efficient growth, running large multimillion-dollar budgets, and building experimentation frameworks that improve conversion rates and long-term user value.At Priceline, I lead end-to-end growth strategy across all display and app acquisition channels—driving bookings, boosting install volume, and improving retargeting efficiency through ongoing A/B testing, creative optimization, funnel analysis, and LTV measurement. I’m highly cross-functional, partnering with analytics, product, and data science to develop dashboards, attribution models, and forecasting systems that unlock smarter decision-making.Known for turning performance signals into clear, actionable insights, I bring a disciplined, analytical, and experiment-driven approach to growth—while ensuring long-term quality, scalability, and profitability. Passionate about building high-performing programs that combine data, creativity, and strategic rigor.

Experience

1. Senior Director, Digital Marketing

   Priceline

   Mar 2024 — Present · Norwalk, CT, US

   Senior Director, Performance Marketing & Mobile App Growth | User Acquisition | Paid Media (Programmatic, Social, Display)| Experimentation & LTV Strategy | Data-Driven Growth Leader

Education

• Bryant University

  Bachelor of Science (BS)

  2001 — 2005

Skills

• Digital Strategy
• Sem
• Digital Media
• Online Advertising
• Media Planning
• Digital Marketing
• Advertising
• Integrated Marketing
• Interactive Marketing
• Mobile Marketing
• Social Media
• Online Marketing
• Social Media Marketing
• Email Marketing
• Marketing Strategy