Joel Sankey

About Joel Sankey

Excellence in digital content management. I manage over 450 consumer products on websites like Amazon and Walmart.com. I have generated a total of $2,519,194 through chargebacks savings, incremental sales on third party accounts, and digital content optimization in under three years. I also Onboarded Salsify, the industry leading PIM platform in eCommerce (449 records, 127 properties, linked 3204 digital assets). Proven success in maintaining accurate product detail pages and ensuring brand consistency across multiple platforms. Currently managing Amazon, Walmart, Wayfair, Overstock, Urban Outfitters, and Zulily.com accounts at Comfort Research. Holds a Bachelor of Science in Economics with a minor in Philosophy from Grand Valley State University, achieving a 3.94 GPA.

Experience

1. Digital Content Manager

   Comfort Research

   Feb 2023 — Present

   Responsible for +90% YoY growth for Amazon in August 2023. •Manage digital content for 450 products on Amazon, Walmart, Wayfair, Overstock, and other key accounts. •Manage Zulily, Macys, and Urban Outfitters accounts. •Onboarded Salsify to Comfort Research, the industry leading PIM platform in eCommerce. •Imported 449 records, 127 properties, linked 3204 digital assets, configured Walmart and Amazon direct connections. •Configured Walmart rich media channel to add 180 videos to Walmart.com digital assortment. •Improve content on product detail pages (Amazon, Walmart, Wayfair, and others) to increase conversion and drive sales. •Collaborate with Creative teams to organize and publish A+ Pages, Rich Media Pages, and Amazon Brand Stores, and develop marketing strategies for new product launches. •Conduct SEO keyword research and craft optimized e-commerce copy. •Initiate onboarding of new products directly through retailer portals, including media uploads and all retailer required fields.

Education

• Grand Valley State University

  Bachelor of Science - BS, Economics

  2018 — 2021