Joel Salama
National Sales Director Sinopé Technologies Hvac, Energy & Water Protection Bilingual @Sinopé Technologies
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WORK HISTORY
National Sales Director Sinopé Technologies Hvac, Energy & Water Protection Bilingual @Sinopé Technologies
St-Jean-Sur-Richelieu, QC, CA
Leading national sales strategy across three core verticals: HVAC, Energy, and Water Protection — with primary ownership of the Canadian market and an expanding mandate into the US. I lead a cross-functional team of 15+ specialists — inside sales, specialized field reps, and technical solutions — built to win complex, multi-stakeholder sales cycles from first contact to close.The Focus:∙ Building and scaling repeatable revenue engines across Canadian territories∙ Developing the commercial infrastructure for US market entry and long-term foothold∙ Optimizing national distribution networks and OEM partners ∙ Leading high-stakes negotiations for utility-scale energy management and demand response programsThe Approach:∙ Builder at heart — most effective creating structure and scale where no roadmap existed∙ Lead with data-driven strategy and coach with technical specificity∙ Uncompromising on performance standards while building a high-engagement culture ∙ Thrive in complex, technical markets that require both commercial instinct and deep domain knowledge
EDUCATION
Concordia University
B.Eng, Electrical Engineering
ABOUT JOEL SALAMA
National Sales Director with 20+ years building commercial organizations in industrial automation, energy systems and complex capital equipment across Canada.Track record of building from zero — grew territory revenue 500% in 24 months at Cummins, built distribution networks across multiple provinces, and closed complex projects with mining, data centers, hospitals and public infrastructure clients.Known for turning technical solutions into boardroom decisions. Deep experience in channel strategy, OEM partnerships, distribution networks and consultative sales to C-suite buyers. Bilingual English/French.
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