Joel Rakes
Product Marketing @ SmartRecruiters
- Role
- Senior Manager, Product Marketing at SmartRecruiters
- Location
- Nashville, TN, US
- LinkedIn followers
- 500 followers
About Joel Rakes
I\'m an experienced brand and product marketer with diverse experience ranging from banking, publishing, agency-side, Gig economy, marketplaces, Insurtech, EdTech, and early-stage startups. In 2015 I joined a little startup called Lyft as their 2nd regional brand marketing hire, one of the first few hundred employees and went on quite the journey from early stage startup to IPO and beyond for nearly five years. Since my time at Lyft I\'ve focused on Product Marketing with leading the supply-side product marketing team for Outschool, launching complicated products at Checkr, building out product marketing for providers at mental health tech startup, Headway, and most recently leading product marketing for AI-powered recruiting pioneer, SmartRecruiters.
Experience
Senior Manager, Product Marketing
Oct 2025 — Present · Nashville, TN, US
Head of Product Marketing team of 3 focused on bringing the next generation of recruiting software tech to market.
Education
Alfred Lerner College of Business & Economics at University of Delaware
Bachelor of Science, Marketing, Management
Skills
- Creative Direction
- E-Commerce
- Digital Marketing
- Social Media Marketing
- Cms
- Marketing Strategy
- Online Marketing
- Social Media
- Web Design
- Marketing
- Marketing Management
- Email Marketing
- Web Marketing
- Blogging
- Lead Generation
- Online Advertising
- SEO
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