Joel Melton
- Role
- Director of Marketing at Xlear, Inc
- Location
- Salt Lake City, UT, US
- LinkedIn followers
- 500 followers
Experience
Director of Marketing
Mar 2022 — Present
Define and execute on marketing strategies, leading customer acquisition activities and brand campaigns Plan and execute all advertisement campaigns across TV, digital, print, email, radio, social media, and other channels Drive strategies, governance, best practices, and marketing guidelines company-wide Set growth and performance benchmarks, and establish analytics for key performance criteria to track efficiency Budget, forecast and manage marketing investments to achieve performance goals Leverage data infrastructure and work with sales, operations and IT to increase leads, conversions and revenue Identify trends and insights to optimize spend and performance
Education
University of Utah
Bachelor of Science Degree, Marketing
Skills
- Oncology
- Orthopedics
- Crm
- New Business Development
- Customer Service
- Marketing
- Market Development
- Market Planning
- Product Management
- Customer Focused Marketing
- Team Leadership
- Management
- Working with Physicians
- B2b
- Project Management
- Brand Development
- Cross-Functional Team Leadership
- Marketing Strategy
- Customer Relationship Management (Crm)
- Market Analysis
- Sales
- Competitive Analysis
- Program Management
- Product Marketing
- Medical Devices
- Forecasting
- Product Launch
- International Marketing
- Sales Operations
- Event Planning
- Team Building
- Pricing
- Strategic Planning
- Product Development
- Sales Management
- Strategy
- Trade Shows
- Start-Ups
- Business Development
- Account Management
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