Joel Smith
Brand Leader- Reserve Wheels at Santa Cruz Bicycles
- Role
- Brand Leader- Reserve Wheels at Santa Cruz Bicycles
- Location
- Santa Cruz, CA, US
- LinkedIn followers
- 500 followers
About Joel Smith
Experienced Manager with demonstrated success in the sports industry. Skilled in Consumer Direct, Wholesale and Retail Sales, with Management experience, and a focus on Product Development and Marketing. Strong operations professional with a Bachelor of Arts (B.A.) from the University of California, Los Angeles.
Experience
Brand Leader- Reserve Wheels
Feb 2021 — Present · Santa Cruz, CA, US
Lead the strategic direction, growth, and identity of Reserve Wheels, a high-performance cycling wheel brand renowned for exceptional durability, performance, and quality. Act as the brand ambassador, combining marketing expertise, product knowledge, and leadership skills to increase market share, build customer loyalty, and position Reserve Wheels as an industry leader.• Brand Strategy and Leadership: Developed and implemented a comprehensive brand strategy to enhance market positioning and awareness. Set brand goals, KPIs, and long-term growth plans aligned with organizational objectives. Ensured consistency in messaging, design, and customer experience.• Global Manufacturing Expertise: Proven track record of cultivating strong supplier relationships, ensuring high-quality production, and navigating complex international logistics to streamline operations, achieve cost savings, and meet deadlines. Skilled in cross-cultural collaboration, quality control, and aligning global manufacturing strategies with business goals. Known for leveraging deep knowledge of Asia’s manufacturing landscape to drive innovation, operational excellence, and a competitive advantage.• Product Development and Innovation: Collaborated with engineering and design teams to develop cutting-edge products tailored to market demands. Conducted market research to identify trends, customer needs, and competitive opportunities.• Marketing and Communications: Oversaw digital, social media, and event marketing campaigns to effectively promote Reserve Wheels. Managed partnerships with athletes, influencers, and cycling events to boost visibility and credibility.• Sales and Business Development: Partnered with sales teams to craft strategies driving revenue growth and expanding market presence. Strengthened relationships with retail customers, distributors, and OEM partners.• Performance Analysis: Tracked and analyzed key performance metrics to inform future direction.
Education
UCLA
Bachelor of Arts (B.A.), English Language and Literature, General
1989 — 1993
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