Joel Lumsden

Digital Growth & Visibility Lead (Uk & i B2b) @Experian

Edinburgh, GB
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Aug 2025 — Present

Digital Growth & Visibility Lead (Uk & i B2b) @Experian

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Leading the evolution of web marketing strategies to maximise our digital visibility, search performance, and growth opportunities in the AI and large language model (LLM) era.

EDUCATION

2002 — 2005

University of York

BA, Linguistics

SKILLS

Link BuildingGoogle Webmaster ToolsOrganic SearchFacebookLanding Page OptimizationSearch AdvertisingGoogle AnalyticsWebsite ManagementAccount ManagementKing of BadgersSocial MediaWeb DesignAffiliate MarketingOnline AdvertisingWeb MarketingWeb AnalyticsNew MediaOnline MarketingSEOSemKeyword ResearchFire BreathGoogle AdwordsDigital MediaPpcDigital MarketingConversion Optimization

ABOUT JOEL LUMSDEN

I\'m a lovely chap, allegedly, with near 20 years of digital marketing strategy, web consultancy and SEO experience and a passion for developing new services and knowledge within the online industry. I\'m a determined and hard worker with an eye for detail, good grammar and editing, and a structured, analytical mindset.Specialties: Online marketing strategy, SEO, digital projects, account management, website analytics, conversion optimisation, fire breath.If you\'d like to connect and I don\'t actually know you, please introduce yourself otherwise it will unfortunately just be ignored. Thanks!

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Joel Lumsden — Digital Growth & Visibility Lead (Uk & i B2b) at Experian in Edinburgh, GB | Unifers