Joëlle R.
Social Media & Paid Social Strategist | Brand Marketing Leader with 15 Years of Experience
- Role
- Social Media Director at Jemsu.Com
- Location
- Houston, TX, US
- LinkedIn followers
- 500 followers
About Joëlle R.
I’m a marketing and communications leader with 16+ years of experience helping…
Experience
Social Media Director
Oct 2017 — Present · Denver, CO, US
Founded and led the agency’s social media department from the ground up; developed all internal processes, documentation, reporting templates, and client workflows-Manage department revenue and maintained profitability every quarter during tenure, reporting directly to the CEO-Direct strategy and execution for 20+ B2B and B2C clients at a time across diverse industries, tailoring growth plans to each brand’s goals, target audience, and platform mix-Build cross-platform content strategies aligned with client growth goals-Specialize in campaign setup, paid strategy, management, optimization, and ROI analysis-Proactively expanded into Google Ads to broaden paid media expertise; collaborate with the paid media team on campaign strategy, ad creative development, setup, and performance analysis.
Skills
- Brand Development
- Press Releases
- Digital Media
- Web Content
- Public Relations
- Internal Communications
- Media Relations
- Web Content Writing
- Social Media Advertising
- Event Planning
- Youtube
- Newsletters
- New Media
- Fundraising
- Marketing Strategy
- Press Kits
- Online Marketing
- Memes
- Copywriting
- Campaign Management
- Event Marketing
- Social Media
- Blogging
- Research
- Email Marketing
- Google Analytics
- Publicity
- Social Networking
- Social Media Measurement
- Community Relations
- Editing
- Wordpress
- Social Media Monitoring
- Ap Style
- Online Advertising
- Marketing Communications
- Social Media Marketing
- Digital Marketing
- Marketing
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