Joelle Beigel
Global Marketing Strategy | Recruitment Marketing | Employer Brand Transformation
- Role
- Talent Attraction Marketing Leader at Carnival Corporation
- Location
- Santa Clarita, CA, US
- LinkedIn followers
- 500 followers
About Joelle Beigel
I am a global marketing and talent strategy leader with 17 years of experience driving enterprise brand strategy, accelerating performance, and delivering measurable results across complex, multi-brand organizations.My work sits at the intersection of brand, performance marketing, and talent attraction. I lead employer brand and go-to-market initiatives that align marketing and hiring priorities with enterprise objectives—ensuring brand storytelling is scalable, insight-led, and tied to growth outcomes.I partner closely with senior leadership to shape marketing strategy, strengthen talent acquisition through measurable attraction performance, and modernize marketing approaches through analytics, experimentation, and cross-functional collaboration. I prioritize building scalable, high-performing teams to sustain strong, resilient brands.
Experience
Talent Attraction Marketing Leader
Jul 2022 — Present · Santa Clarita, CA, US
Leads global talent attraction strategy for Carnival Corporation including Carnival Cruise Line, Princess Cruises, Holland America Line, Seabourn and HAP.* Architects and scales employer brand framework across North America, Europe, and Asia to align talent strategy with enterprise growth priorities.* Develops persona-based marketing models and hiring tools that improve applicant quality, delivering an average 19% hiring rate across brands.* Co-leader of company-wide mentorship program supporting over 400 participants that strengthens leadership development and cross-functional collaboration.
Education
Bradley University
Bachelor of Science, Family and Consumer Sciences, Retail Merchandising
Skills
- Marketing Management
- Retail
- Marketing
- Sales Presentations
- Visual Merchandising
- Store Management
- Employee Training
- Office Administration
- Event Management
- Sales
- Management
- Retail Management
- Training & Development
- Recruitment/Retention
- Digital Marketing
- Beauty Industry
- Leadership
- Advertising
- Recruiting
- Merchandising
- Training
- Customer Service
- Marketing Strategy
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