Joelle Polisky

Experience

1. Chief Operating Officer

   Shift Key

   Dec 2014 — Present

   Shift Key is a content marketing and public relations agency. Content marketing is the marketing technique of creating and distributing valuable, relevant and consistent content, focused on all stages of the buying process, to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.Our content marketing is coupled with public and media relations services. You can rest assured that your story is being shared proactively and strategically with the most influential media in the country. Our efforts have resulted in coverage for clients in outlets from the cover of Newsweek and the Today Show, on down to local daily papers and radio stations, websites and blogs. Wherever the story will have the most impact is where we focus. With a team of journalists from across the country, Shift Key\'s writers are all published professionals who know how to tell your story most effectively. We write articles, website content, white papers, email marketing, profiles, sales collateral material and more. Our goal is quick turnaround writing that makes look good. With writers who specialize in a variety of subjects, we are able to ghostwrite about almost any topic. We are hired by organizations, large and small, and individual executives required to produce articles for their company\'s marketing departments.Shift Key is all about relieving your organization’s content pain points. We can advise your team. We can enhance your team. We can become your team. At heart we are storytellers and storytelling strategists. We create custom content. Shift Key is a clearinghouse of professional journalists, including editors, writers, graphic designers, videographers and photographers — people who know and understand audience, avoid jargon and are trained to communicate in real language. To learn more visit

Education

• West Virginia University

  Bachelor of Applied Science (B.A.Sc.)

  1984 — 1988

Skills

• Media Relations
• Event Planning
• Email Marketing
• Event Management
• Press Releases
• Strategic Communications
• Social Media
• Marketing
• Public Relations