Joel Jaffe

Vice President of Sales and Marketing @Backun Musical Services Ltd

Burnaby, BC, CA

With enough degrees to wallpaper a bathroom with, I have led Backun Musical’s sales and marketing initiatives through the company’s most explosive periods of growth. Raised in the retail music industry and a recovering classical musician, I was the company’s first employee back in and crafted many a barrel and bell by hand before the days of CNC.On the sales front, I lead the charge in developing and maintaining Backun Musical\'s diverse sales channels, including: global distributor and dealer relationships, as well as direct-to-consumer retail and e-commerce sales. Often recovering from jet lag between overseas travel, I work closely with Morrie on product development and with Jeremy in running the company’s day-to-day operations. Having developed the company’s brand image and artist program, I am responsible for some of the most innovative marketing campaigns in the woodwind industry, including: Backun Musical’s renowned video series (amassing more than 1.6 million views on YouTube), the company’s dominant social media presence, MoBa Alternate Fingering Books and the launch of Backun\'s luxury magazine, Clarinet News.