Joe Licari
CRO RevTrax @ Neptune Retail Solutions | Revenue growth, sales infrastructure overhaul, Enhanced AI-powered offer management platform
- Role
- CRO Revtrax at Neptune Retail Solutions
- Location
- Garden City, NY, US
- LinkedIn followers
- 500 followers
About Joe Licari
I am a visionary Chief Revenue Officer (CRO) with over two decades of experience in the MarTech and AdTech sectors. I lead the revenue organization for RevTrax, an AI-powered offer management platform that was acquired by Neptune Retail Solutions in November 2021.I have a proven track record of delivering key client partnerships, revenue growth, and service excellence for emerging start-ups and global leaders in the digital marketing ecosystem. At RevTrax, I have significantly transformed the organizational culture, structure, and processes, enhancing client retention, rebranding the company, and accelerating vertical market expansion. Prior to joining RevTrax, I was instrumental in launching and scaling innovative new platforms for Yahoo, Microsoft Advertising, and iCrossing, generating multimillion-dollar revenues and spurring triple-digit growth. A key factor to my success is my ability to exercise strong leadership while building high-performing teams. I enjoy the challenge of transforming new talent into enterprise leaders and delivering servant leadership that empowers individual contributions to achieve team goals and objectives. I welcome your connection request so that we can share ideas, insights, and opportunities.
Experience
CRO Revtrax
Jan 2022 — Present
Education
State University of New York at Plattsburgh
BS
1991 — 1995
Skills
- Salesforce.com
- Affiliate Marketing
- Digital Strategy
- Web Analytics
- Integrated Marketing
- New Media
- Email Marketing
- Display Advertising
- Advertising Sales
- Digital Media
- Search Advertising
- Advertising
- Lead Generation
- Direct Response
- Organic Search
- Customer Acquisition
- Ad Exchanges
- Interactive Advertising
- Conversion Optimization
- Omniture
- Online Lead Generation
- Online Marketing
- Ad Networks
- Start-Ups
- Business Development
- Digital Marketing
- Online Advertising
- Strategic Partnerships
- Behavioral Targeting
- Strategy
- E-Commerce
- Search Engine Marketing (Sem)
- Direct Marketing
- Local Search
- Analytics
- SEO
- Interactive Marketing
- Account Management
- Mobile Marketing
- Doubleclick
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