Joel Gould
General Manager @Decatur Fc
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WORK HISTORY
General Manager @Decatur Fc
Decatur, GA, US
Promoted to General Manager following Decatur FC’s award-winning inaugural season. Direct all facets of club operations, from strategic planning and staffing to logistics, compliance, scheduling, and matchday execution. Responsible for budget oversight, revenue growth, fan engagement, and community outreach initiatives- Led operations during an undefeated regular season and Peachtree Division title win - Helped propel Decatur FC to #3 nationally and #1 in the South Region - Increased total revenue by 52% through expanded ticketing and sponsorships - Grew home attendance by 62% and ticket revenue by 78%- Boosted season ticket sales by 167% and introduced free youth admission - Raised single-game ticket sales by 29% over the prior season - Grew sponsorship revenue by 70%, with cash up 55% and in-kind up 144%- Diverted 61% more waste year-over-year through Zero Waste strategy - Launched free Wednesday Night Lights clinics for girls ages 6–14 - Managed team travel, housing, compliance, and game day logistics - Supported multiple player signings to pro clubs and national teams - Strengthened partnerships with city leaders, sponsors, and nonprofits
SKILLS
ABOUT JOEL GOULD
At Sideline Station, my focus as Chief Innovation Officer is to spearhead sports activation and sideline hydration equipment innovation strategies that keep us at the forefront of the sports industry. This role capitalizes on my extensive experience in new business development, activation of significant collegiate and professional sporting events, and driving transformative projects that have a tangible impact on growth and customer engagement.With a tenure exceeding a decade at Sideline Station (Formerly a part of Carrot+Stick), my leadership in marketing and business operations has been pivotal. We\'ve crafted compelling marketing strategies and nurtured client relationships, resulting in sustained growth. Our team\'s collaborative efforts have consistently fostered innovation, setting industry benchmarks and advancing our organization\'s strategic objectives.
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