Joel G Goodman
VP Growth Strategy at Squiz · Founder, Bravery Media · 20 years helping universities make smarter web decisions
- Role
- Owner at Bravery Media
- Location
- Nashville, TN, US
- LinkedIn followers
- 500 followers
About Joel G Goodman
I help universities stop wasting money on bad web decisions. That\'s the short version.The longer version: I\'ve spent nearly 20 years at the intersection of higher ed marketing and digital strategy, leading website redesigns, building products used by millions, and helping institutions connect their web investments to real enrollment and engagement outcomes. I founded Bravery Media in 2012 and have worked with colleges and universities across the US, Canada, and beyond. Today I\'m VP of Growth Strategy for AMER and EMEA at Squiz, where I help institutions get more out of their digital experience platforms.My work spans web strategy, UX, content operations, performance optimization, SEO, and AI search with a consistent focus on making the case for smart digital investment at the leadership level. I\'m particularly good at translating technical complexity into business decisions that actually stick.If you\'re a higher ed marketing or web leader trying to build a case for change, prove ROI, or figure out what to fix first, I\'m your guy.
Experience
Owner
Jul 2012 — Present · Austin, TX, US
Founded Bravery Media in 2012 to bring honest, rigorous web strategy to higher education. Over 13 years, I\'ve led website strategy and redesign engagements for colleges and universities across North America, Canada, and the UK, with a focus on performance, content quality, and enrollment impact.Bravery is now focused on productized intelligence offerings based on our growing SpeedyU data set. This includes automated website analysis, peer benchmarking, and executive-ready reporting that help institutions make evidence-based digital decisions without a six-figure agency retainer.
Education
The New School
MA, Media Studies, New Media
Greenville University
B.S., Media Promotions, Communication, Business
Skills
- Web Design
- Php
- Html 5
- Html5
- New Media Marketing
- Adobe Creative Suite
- Online Marketing
- Xhtml
- Strategic Planning
- Music Industry
- Jquery
- Community Development
- Cms
- Website Development
- Higher Education
- Public Relations
- New Media
- Project Planning
- Video Production
- User Experience
- Web Project Management
- Entrepreneurship
- New Media Strategy
- Css
- Wordpress
- User Interface Design
- Graphic Design
- Social Web
- Social Media
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