Joel Gerlach

About Joel Gerlach

Main portfolio and project case studies: https://hisnameisjoel.com Joel Gerlach is an award-winning creative powerhouse, with over 14 years of experience in film, advertising, gaming, Web3, and VR/AR. His clients and brands include Disney, LEGO, Oculus, ASICS, Nabisco, General Electric, YouTube, the Oregon Treasury, and many more. His diverse technology background and artistic talents have led him to Eugene, OR where he is currently pioneering a new type of direct-to-surface printing technology that is revolutionizing interior design and branding. When he\'s not out finding a new technology to spearhead, Joel lives with his wife, two children, and his 1981 DMC DeLorean which he totally drives to go get groceries. Joel was grounded in the Hollywood film industry, working on movies like Thor, The Avengers, Captain America, Xmen: First Class, The Wizard of Oz, and more. Joel brings his passion for filmmaking, the technical skills he learned as an artist, and the ability to break down complex messaging into simple narrative stories, melding them together into a cohesive Creative Director role. Joel excels in pitching creative ideas to new and existing clientele, instinctively understanding a brand\'s messaging and tone and working to build creative solutions that amplify and create standout memories for audiences of all types. Joel is incredibly approachable, instantly charismatic, and technically savvy, partly due to the fact that he drives a DeLorean, constantly grows his epic LEGO collection, and writes music in his free time, but mostly because when speaks about himself in third person, he always tries to make it a glowing review. Joel\'s reel, work history, and in-depth case studies of his projects can be found on his website at https://hisnameisjoel.com and his IMDB page, but Joel knows that his past projects don\'t compare to the ones in his future. Joel is also an entrepreneur at heart. He launched three different companies, including a board game entertainment product released during the COVID-19 pandemic. He has strong familiarization with writing and drafting legal documents, budgets, investor reports, websites, branding guides, and patent applications. Joel was only in one play. Chattanooga State Technical Community College\'s production of Rapunzel. Joel played Rapunzel\'s Father in the first act. Joel thinks that the play should have been called \"Rapunzel\'s Father\" instead, as Rapunzel\'s Father was clearly the starring role. It was Joel\'s first and last theatrical performance. Joel also plays an 8-string ukukele. And unashamedly loves it.

Experience

1. Creative Director

   Cappelli Miles

   Jan 2018 — Present · Eugene, OR, US

   Pitched, scripted, directed, and produced dozens of unique award-winning TV, radio, and digital advertising campaigns for a wide variety of brands. Directed and inspired a team of designers, artists, copywriters, and motion graphic artists, holding total responsibility as a trusted advisor and lead. Identified and interpreted clients’ intended messaging, refining and developing their brand consistency, envisioning a unique and standout approach to achieve the core needs of the campaign.

Education

• East Tennessee State University

  Bachelor of Science (B.S.), Digital Media, Magna Cum Laude

  2008 — 2010

• Chattanooga State Community College

  Associate of Science, General Studies, Suma Cum Laude

  2006 — 2008