Joel Cowen

About Joel Cowen

I’m a growth-driven digital marketing strategist with 15+ years of experience helping…

Experience

1. Digital Marketing Strategist

   Caffeine Marketing

   Sep 2024 — Present

   B2B Growth Marketing Agency Specializing in Lead Generation & Revenue AccelerationServed as the lead marketing strategist for high-growth B2B companies, driving full-funnel growth through strategic messaging, paid media, funnel development, and go-to-market execution.Key Responsibilities & Achievements: Led go-to-market initiatives for B2B software and tech companies, coordinating cross-functional teams to ensure on-time and high-impact execution. Helped clients clarify their brand messaging using the StoryBrand framework, resulting in improved positioning, conversion rates, and customer engagement. Planned, launched, and optimized paid search (SEM) campaigns, delivering qualified traffic and consistent lead generation. Managed and collaborated with internal design teams to plan, design, and launch custom funnels and full-scale marketing websites, aligned with client goals and optimized for performance. Built and maintained weekly reporting dashboards to provide visibility into KPIs, campaign performance, and strategic insights for ongoing optimization. Executed and scaled paid social campaigns on LinkedIn and Facebook, targeting key B2B buyer personas and improving cost-per-lead efficiency.Impact: Enabled predictable pipeline growth for B2B clients through a structured, conversion-focused digital strategy. Improved client acquisition and ROI by aligning messaging, targeting, and creative across all paid channels. Played a key role in elevating internal agency processes for creative collaboration, reporting, and campaign management.

Education

• Texas State University

  Bachelor of Science (BS), Sound Recording Technology

  2004 — 2008

Skills

• Conversion Optimization
• Internet Marketing
• Google Adwords
• Social Networking
• Salesforce.com
• Copywriting
• Consulting
• Wordpress
• Web Design
• Search Engine Optimiziation
• Marketing Communications
• Facebook
• Crm
• Strategic Planning
• Competitive Analysis
• Direct Marketing
• Facebook Marketing
• Leadership
• Social Media Marketing
• Digital Strategy
• Digital Media
• Infusionsoft
• Sales
• Email Marketing
• Analytics
• Business Strategy
• Online Advertising
• Business
• Digital Marketing
• SEO
• Integrated Marketing
• Strategy
• E-Commerce
• Advertising
• Content Strategy
• Marketing
• Marketing Strategy
• Google Analytics
• Sem
• Web Marketing