Joel Thomas
Marketing and Brand Strategy | Team Leadership | Account Management and Growth | Business Development
- Role
- Executive Account Director at Ologie
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Joel Thomas
I am an innovative and results-oriented brand and marketing leader with extensive experience managing high-level marketing initiatives for organizations operating within higher education, B2B manufacturing, healthcare and dental. Account Management and Growth – Skilled in building rapport and forging strong, long-term client relationships, understanding their needs, and creating programs to help them achieve their strategic goals. Strategic Planning – Accomplished in conceptualizing a strategic vision that aligns with an organization’s mission, while understanding and owning the P&L. Capable of executing on brand strategies that strengthen and grow the business. Creative Management – Adept in overseeing brand marketing campaigns, finding innovative creative solutions across multiple channels, and navigating right brain/left brain thinking to deploy traditional and digital marketing approaches.
Experience
Executive Account Director
May 2023 — Present · Charlotte, NC, US
I partner with leaders of universities and purpose-driven organizations across the country to identify the strategies, messaging, channels, and tactics to help them tackle enrollment challenges, tell their stories and leverage the power of their brands.
Education
Haslam College of Business at the University of Tennessee
MBA
1993 — 1995
Appalachian State University
BSBA
1986 — 1989
Skills
- Strategic Partnerships
- Digital Marketing
- Relationship Marketing
- Online Advertising
- Online Marketing
- Public Relations
- Business Strategy
- Lead Generation
- Marketing
- Ppc
- Media Buying
- Copywriting
- B2b
- Direct Marketing
- Small Business
- Strategic Planning
- E-Commerce
- Brand Development
- Product Marketing
- Brand Awareness
- Digital Strategy
- Marketing Communications
- Direct Mail
- Start-Ups
- Creative Direction
- SEO
- Entrepreneurship
- Corporate Branding
- Google Analytics
- Media Planning
- Interactive Marketing
- B2b Marketing
- Marketing Management
- Email Marketing
- Web Marketing
- Content Marketing
- Digital Media
- Mobile Marketing
- Social Media
- Brand Management
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