Joel Bornzin
Head of Direct-to-consumer (Dtc) @CRKT (Columbia River Knife & Tool)
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WORK HISTORY
Head of Direct-to-consumer (Dtc) @CRKT (Columbia River Knife & Tool)
Portland, OR, US
Head of Direct-to-Consumer (DTC) owns the strategy and growth across the brand’s website and third-party marketplaces.
EDUCATION
Portland State University
CEPE - School of Extended Studies Professional Program, Business Management
Portland State University
CEPE - School of Extended Studies Professional Program, Portland CMO Academy
Portland State University
CEPE - School of Extended Studies Professional Program, Digital Marketing Strategy
USC Marshall School of Business
New Media Management
SKILLS
ABOUT JOEL BORNZIN
I’ve led e-commerce, marketing, and DTC strategy for brands including CRKT and the Warner Music Group - evolving online channels, digital marketing programs, and customer experiences that drive revenue, conversion, and brand growth.I’ve completed executive education programs through Portland State University (Business Management and Digital Marketing Strategy), Maven (AI for Strategic Content Marketing), and I am certified in New Media Management from the USC Marshall School of Business.Outside of work, I enjoy movies, music, and the mountains.
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