Joel Boquiren

Experience

1. CMO

   Lexar Enterprise

   Jun 2023 — Present · San Jose, CA, US

   As the CMO, I\'ve been at the forefront of shaping comprehensive marketing strategies, from branding and digital marketing to product launches. I\'ve also been key in building strong partnerships. My approach has significantly expanded our market share and sped up sales, mainly due to innovative product ideas that I helped bring to life.One of my major projects was revamping our brand. I led a campaign that not only refreshed our look and feel but also upgraded our SEO and digital marketing tactics. This effort boosted our brand awareness by 15% and improved how people perceive our brand by 10%. Under my guidance, we launched cutting-edge products that not only raised the bar for the industry but also solidified our position as leaders in our field.I played a crucial role in launching two major websites, Lexar and Lexar Enterprise, which greatly improved how we connect with customers and strengthened our e-commerce presence. My career highlights my commitment to driving success through innovative strategies and strong partnerships across different aspects of marketing.This journey has been about more than just meeting targets—it\'s been about setting new standards and leading the way in a competitive industry. Whether it\'s introducing a groundbreaking product or revamping our digital strategy, I\'ve always aimed to be ahead of the curve, ensuring that we\'re not just keeping up with the market but defining it.

Education

• San Diego State University

  BS, Business Administration

• San Diego State University

  Bachelor of Science - BS