Joel Bennett

About Joel Bennett

Creative, passionate, and results-driven Creative Marketing Director with extensive experience leading product development, brand strategy, and marketing initiatives. Adept at inspiring teams to overcome obstacles and delivering consistently high-quality results that inspire an authentic esprit de corps. I thrive on exploring new ways to originate ideas and solutions that create meaningful experiences for customers.

Experience

1. Marketing Director

   Canter Power Systems

   Sep 2020 — Present · Greensboro, NC, US

   Leading a small, agile and talented team of part-time full-stack engineers and front-end developers, we\'ve built and managed an advanced marketing tech stack. Together, we secured 28,500 sales appointments in 2022, highlighting our collaborative spirit and technical prowess.My duties involve the careful planning and rollout of campaigns across diverse channels, from events and trade shows to digital media efforts. My overarching goal is to ensure our initiatives align seamlessly with company objectives and resonate with our target audience, producing tangible and impactful results.In the realm of Paid Media, learning astute budget management has enabled us to achieve impressive year-to-date returns, significantly enhancing our Return on Ad Spend (ROAS) and making a positive impact on the company\'s top-line revenue.One of my pivotal contributions has been molding the creative and strategic direction of our branding and marketing efforts. Drawing upon a rich background in visual design and strategic marketing, I\'ve articulated a compelling brand narrative that distinctly communicates our unique value proposition.Innovation remains a cornerstone of my leadership. My close collaboration with our call center partner, for instance, has catalyzed continuous improvements in our operations. By harnessing multi-channel technologies, automation tools, and our proprietary web-app designed for streamlined appointment scheduling, we\'ve witnessed a doubling of our outbound lead-to-appointment conversion rates in 2023. Furthermore, this growth is not merely a metric; our data now stands as a trusted source of information, benefiting various facets of our enterprise from live call center operations to board-level discussions.Ultimately, by blending design insight with marketing acumen, I\'ve been privileged to drive significant growth, elevating our brand\'s presence in the competitive landscape of the renewable energy and backup power generation sector.

Education

• Columbus College of Art & Design

  Industrial Design

  1980 — 1984

• The University of Georgia

  Art

  1979 — 1980

• Pratt Institute

  Industrial and Product Design

  1980 — 1984

Skills

• Integrated Marketing
• Adobe Photoshop
• Art Direction
• User Interface Design
• Innovation Development
• Business Development
• Product Development
• Training Facilitation
• Rapid Prototyping
• SEO
• Lean Startup
• Intellectual Property
• Concept Development
• New Business Development
• Logo Design
• Customer Value Creation
• Trade Shows
• Sustainable Growth
• Brand Management
• Packaging
• Contract Negotiation
• Creative Direction
• Design Thinking
• Marketing
• Web Design
• Budgets
• Sales
• Layout
• Early-Stage Startups
• Adobe Creative Suite
• Advertising
• Business Model Innovation
• Customer Service
• Graphic Design
• Branding & Identity
• Program Development
• Management
• Team Leadership
• Creative Problem Solving
• User Experience Design