Joel Benavidez
- Role
- Digital Marketing Analytics at Salesforce
- Location
- Houston, TX, US
- LinkedIn followers
- 500 followers
About Joel Benavidez
As a Digital Analytics Developer at Salesforce, I leverage my 10+ years of experience and…
Experience
Digital Marketing Analytics
Sep 2021 — Present
Incorporated analytics tag management systems such as Google Tag Manager 360, Signal, Big Query and Google Analytics 360. • Developed and managed the transition from UA3 to GA4. • Built databases and table structures for web applications. • Implemented Google Tag Manager for version control across Global network. • Reorganized and managed over 20 Salesforce Google Analytics profiles that increased efficiency by 15% YOY. • Integrated SEO and PPC considerations into analytics management and planning to maximize ROI metrics.
Education
The University of Texas-Pan American
Bachelor of Business Administration (B.B.A.), Computer Information Systems
Skills
- Search Engine Marketing (Sem)
- Digital Marketing
- Management
- Database Marketing
- Google Analytics
- Google Webmaster Tools
- Online Marketing
- Google Adwords
- Web Analytics
- Social Media Marketing
- Strategy
- Crm
- Sem
- Customer Relationship Management (Crm)
- Digital Media
- Microsoft Office 2007
- Salesforce.com
- Segmentation
- Omniture
- Integrated Marketing
- Microsoft Foxpro
- Marketing
- Exact Target
- Online Advertising
- Customer Acquisition
- Product Marketing
- Social Media
- Online Lead Generation
- Sas Enterprise Guide
- Html
- Search Advertising
- Marketing Strategy
- Conversion Optimization
- A/B Testing
- Exacttarget
- Web Marketing
- Analytics
- Sql
- Web Content Optimization
- Ppc
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