Joel Benavidez

Role
Digital Marketing Analytics at Salesforce
Location
Houston, TX, US
LinkedIn followers
500 followers

About Joel Benavidez

As a Digital Analytics Developer at Salesforce, I leverage my 10+ years of experience and…

Experience

  1. Digital Marketing Analytics

    Salesforce

    Sep 2021 — Present

    Incorporated analytics tag management systems such as Google Tag Manager 360, Signal, Big Query and Google Analytics 360. • Developed and managed the transition from UA3 to GA4. • Built databases and table structures for web applications. • Implemented Google Tag Manager for version control across Global network. • Reorganized and managed over 20 Salesforce Google Analytics profiles that increased efficiency by 15% YOY. • Integrated SEO and PPC considerations into analytics management and planning to maximize ROI metrics.

Education

  • The University of Texas-Pan American

    Bachelor of Business Administration (B.B.A.), Computer Information Systems

Skills

  • Search Engine Marketing (Sem)
  • Digital Marketing
  • Management
  • Database Marketing
  • Google Analytics
  • Google Webmaster Tools
  • Online Marketing
  • Google Adwords
  • Web Analytics
  • Social Media Marketing
  • Strategy
  • Crm
  • Sem
  • Customer Relationship Management (Crm)
  • Digital Media
  • Microsoft Office 2007
  • Salesforce.com
  • Segmentation
  • Omniture
  • Integrated Marketing
  • Microsoft Foxpro
  • Marketing
  • Exact Target
  • Online Advertising
  • Customer Acquisition
  • Product Marketing
  • Social Media
  • Online Lead Generation
  • Sas Enterprise Guide
  • Html
  • Search Advertising
  • Marketing Strategy
  • Conversion Optimization
  • A/B Testing
  • Exacttarget
  • Web Marketing
  • Analytics
  • Sql
  • Web Content Optimization
  • Ppc

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Joel Benavidez — Digital Marketing Analytics at Salesforce in Houston, TX, US | Unifers