Joel Ballezza

About Joel Ballezza

I clearly recall the August afternoon 24 years ago when I created and uploaded my first…

Experience

1. Senior Brand Strategy Manager

   BECU

   Aug 2021 — Present

   I lead our primary brand research program that measures our brand perception in the marketplace, support creative production that creates a more meaningful member experience, and develop marketing strategies that drive credit union membership and member engagement- Drives annual brand tracker competitive research program - Guides annual marketing campaign - Leads employer branding and recruiting marketing efforts

Education

• Newburgh Free Academy

  General Diploma, High School Degree

  1997 — 1998

• University of Washington

  M.C.D.M., Masters of Communication in Digital Media

  2005 — 2007

• Purchase College, SUNY

  B.A. in Liberal Arts, New Media

  2001 — 2005

Skills

• Content Management
• Advertising
• Digital Storytelling
• Web Development
• Search Engine Optimization (SEO)
• Crisis Communications
• Social Media Marketing
• Digital Media
• Web Analytics
• Fundraising
• Digital Strategy
• Employee Engagement
• Marketing
• Creative Direction
• Copywriting
• Program Management
• Online Marketing
• Online Advertising
• Strategic Communications
• Long Distance Running
• Outdoor Sports
• Google Adwords
• Web Content Management
• Email Marketing
• Search Engine Marketing
• Group Instruction
• Blogging
• Wordpress
• Social Media
• Marketing Strategy
• Employer Branding
• Content Strategy
• Content Marketing
• Social Media Measurement
• Mountaineering
• Video Blogging
• Integrated Marketing
• Cycling
• Strategic Partnerships
• Trail Running