Joel Andres Frewa

About Joel Andres Frewa

Seasoned communications and marketing professional with a proven track record of driving brand visibility, fostering stakeholder engagement, and delivering measurable results. Experienced across luxury brands, startups, and corporate environments, I excel in crafting compelling narratives, managing media relations, and executing online and offline campaigns. With expertise in content creation, brand storytelling, and digital marketing, I ensure consistency across platforms while driving lead generation and managing budgets. A collaborative leader and strategic thinker, I thrive in dynamic environments, leveraging my bilingual skills and global experience from Miami to deliver impactful campaigns across the U.S. and Latin America.

Experience

1. Sr Marketing and Communications Manager

   True Grade

   Apr 2022 — Present · Miami, FL, US

   In my present job role, I lead the development and execution of communications and marketing strategies forFood & Beverage logistics, focusing on diverse B2B and B2C channels. Along with this, I develop andmaintain detailed communications calendars, ensuring timely and effective delivery of marketingcommunications.Key Duties & Accomplishments:• Developed and implemented comprehensive marketing and communication strategies that enhanced brand awareness and drove engagement across multiple channels.• Managed integrated campaigns, including digital, print, media partnerships, and community engagement, to support brand initiatives and business growth.• Led content creation efforts, including crafting compelling narratives and overseeing the production of high-quality marketing materials, social media content, and press materials.• Conducted market analysis and developed messaging and launch plans for new products and services, ensuring alignment with business objectives and target audience needs.• Managed relationships with marketing vendors and partners, ensuring seamless execution of campaigns and optimal resource allocation.•Directed lead generation campaigns that resulted in a significant increase in customer acquisition and retention.

Education

• Riverside Military Academy

  High School, High School/Secondary Diplomas and Certificates

  1999 — 2001

• Florida International University

  Bachelor's degree, Political Science and Government