Joel Aach
Consumer Insights Consulting
- Role
- Executive Consultant at Consumer Insights & Strategy Professional
- Location
- Orlando, FL, US
- LinkedIn followers
- 500 followers
Experience
Executive Consultant
Consumer Insights & Strategy Professional
Sep 2013 — Present · Orlando, FL, US
Expertise in understanding consumer and customer needs and translating those insights into actionable strategies to grow your brand. Highly skilled in all aspects of Hospitality, Restaurants, Retail, CPG and Luxury Services insights and branding. Select major engagements include- International Major Market Entries -$10B Quick Service Restaurant- Expansion Strategy & Retail Line Optimization -$10B Convenience Store- Global Brand Positioning - 23 Country, BBQ Restaurant Chain- Menu Strategy Assessment & Re-Stage - 60+ Country, Casual Dining Company- Global Brand Health Tracking - Top 3 Major Airline Alliance- Operations Activation & Guest Satisfaction -$3B Burger Company;$4B Ultra Low Cost AirlineMultiple engagements with Private Equity firms involved in hospitality investments. 90%+ Clients return for repeat engagements.
Education
Grinnell College
BA, Economics
1978 — 1982
Vanderbilt University
MBA, Marketing & Finance
1982 — 1984
Skills
- Segmentation
- Advertising Research
- Brand Architecture
- Marketing
- Customer Insight
- Focus Groups
- Shopper Marketing
- Product Innovation
- Cross-Functional Team Leadership
- Marketing Strategy
- Consumer Products
- Marketing Research
- Product Development
- Market Research
- Brand Equity
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