Joel Traugott
Marketing & Strategy Leader | Ecommerce & Omni Research | AI & Insights Enablement | Brand, Product, & Agency Account Management | HubSpot Alumni
- Role
- Ecommerce & Omni-channel Research and Insights at Alium
- Location
- Philadelphia, PA, US
- LinkedIn followers
- 500 followers
About Joel Traugott
Experienced marketing leader with a focus in marketing technologies and marketing education.
Experience
Ecommerce & Omni-channel Research and Insights
Jan 2025 — Present
Designed and operated an agentic research system integrating OpenAI, n8n, and HubSpot to automate insights capture, transcription, and deliveryConducted 15+ long-form interviews weekly with enterprise tech decision-makers to extract user needs, product gaps, and buying signalsTagged and summarized interview content into structured signals (buy, churn, in-use, evaluating) to inform client go-to-market and product strategiesLed sourcing campaigns achieving 50% open and 30% click rates, supporting second-interview pipeline for insights enrichmentAuthored long-form thought leadership based on interview insights; content used by B2B SaaS and ecommerce platforms for positioning and product marketingTools & Platforms: OpenAI, VAPI, n8n, HubSpot, Google Cloud, Telegram, Slack, SerpAPI, ElevenLabs, DeepResearch, Gemini, fromai, JSON, ChatGPT
Education
Michigan State University
BA, Marketing & Sales
2008 — 2012
Skills
- Market Research
- Team Leadership
- Selling
- Retargeting
- Pay Per Click (Ppc)
- Lead Generation
- Advertising
- Remarketing
- Social Media Marketing
- Corgi
- Google Analytics
- Email Marketing
- Software Industry
- Public Relations
- Utm
- Social Media
- Social Networking
- Marketing
- Salesforce.com
- Software Sales
- Mountain Biking
- Sales
- Muay Thai
- Adroll
- Google Adwords
- Customer Service
- Cold Calling
- Ppc
- Digital Marketing
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