Joel Tarver

About Joel Tarver

Consumer Marketing & Product Experience Dreamer and Doer | Driving 1st Party Data Known Consumer Database Growth by Building FandomI architect and lead integrated strategies that transform audience engagement into measurable revenue and market share. My expertise sits at the intersection of Consumer Marketing, Product Design (UI/UX), and Audience Development, leveraging decades of experience to build beloved, high-performing brands.I am sought for my ability to translate creative vision into operational excellence and outsized ROI, creating unmatched customer loyalty.Core Leadership Competencies & Impact:· Growth Marketing & Audience Strategy: Expert in full-funnel audience development, from top-of-funnel acquisition to community cultivation and advocacy, turning customers into a passionate fanbase.· Product-Led Growth (PLG) & UX: Unique ability to leverage deep UI/UX and graphic design expertise to create seamless, engaging customer experiences that drive conversion, retention, and lifetime value.· Operational & Fiscal Rigor: Relentless focus on optimizing marketing and product investments (ROI, ROAS, LTV:CAC), eliminating waste in processes, talent, and resources to protect margins and accelerate growth.· High-Performance Team Building: Proven track record of building, mentoring, and leading cross-functional teams (Marketing, Product, Design) within agile, accountable cultures that consistently ship high-impact work.I apply my hybrid skillset to drive sustainable growth, build bridges between departments, and elevate the customer experience to create a lasting competitive advantage.#CMO #VPMarketing #GrowthMarketing #ProductMarketing #AudienceDevelopment #UX #UI #ProductLedGrowth #DTC #CustomerExperience #BrandStrategy #MarketingLeadership #OperationalExcellence

Experience

1. Curator of Fandom

   ExxonMobil

   Oct 2024 — Present · Houston, TX, US

   Audience Development Manager for Mobil 1 North America Consumer Marketing. Spearheading the Mobil 1 DR1VRS Club rewards program and developing audiences all the way down the marketing funnel with unexpectedly good experiences.

Education

• Second Baptist High School

  Diploma

  1981 — 1988

• The University of Alabama

  Communications

  1988 — 1990

• University of Houston

  B.S. Organizational Leadership and Supervision Minor: Supply Chain and Logistics Technology, College of Technology

  2012 — 2016

• Texas State University

  Communications

  1991 — 1994

Skills

• Team-Oriented
• Mobility Management
• User Interface
• Wpf
• UX
• Team Leadership
• Thought Leadership
• User-Centered Design
• Information Architecture
• Team Oriented
• Creative Strategy
• Media Relations
• Agile Methodologies
• Gui
• Team Building
• Agile
• Usability Engineering
• Leadership Development
• Graphic Design
• Change Management
• Interaction Design
• Creative Services
• Software Engineering
• Change Agent
• College Recruiting
• Mobility Solutions
• User Interface Design
• .net
• Mobility Strategy
• Innovator
• User Centered Design
• Software Development
• Scrum
• Brand Awareness
• Innovation
• Creative
• Lean Initiatives
• Waterfall
• Design Thinking
• Change Leadership