Joel Sierra
Content Creator @MJH Life Sciences®
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WORK HISTORY
Content Creator @MJH Life Sciences®
Dallas, TX, US
Designed and tested digital exam-room screens and short-form video content to improve patient comprehension of medical topics across clinics nationwide. • Researched patient engagement patterns by observing how audiences interacted with content pacing, color contrast, and text clarity. Used these insights to refine readability and information hierarchy. • Collaborated with stakeholders and medical staff to identify informational gaps and evaluate how well visual layouts met both patient and business needs. • Applied UX principles—such as accessibility, cognitive load reduction, and message hierarchy—to transform static screen designs into more user-friendly, educational experiences. • Iteratively evaluated design outcomes and implemented adjustments that increased clarity, accessibility, and stakeholder satisfaction. • Used AI tools to help create and readjust content and designs.
EDUCATION
The University of Texas at Dallas
Bachelor of Arts - BA
ABOUT JOEL SIERRA
Interactive Media Designer with 3+ years of experience managing, deploying, testing, and…
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